--- title: "RTIC: search popularity worldwide" description: "An American maker of coolers and drinkware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rtic" publisher: "Brandwave" --- # RTIC: search popularity worldwide An American maker of coolers and drinkware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RTIC - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cool box brands**: 13.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cool box brands | 3 | 13.4% | 220K | | Cooler box brands | 3 | 13.7% | 220K | | Backpack cooler brands | 3 | 15.4% | 220K | - [Cool box brands](/demand/global-en/categories/cool-box-brands) - [Cooler box brands](/demand/global-en/categories/cooler-box-brands) - [Backpack cooler brands](/demand/global-en/categories/backpack-cooler-brands) ## How has branded search demand for RTIC changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for RTIC worldwide rose from 201K to 220K. - Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide increased from 12.8% to 13.4%. - Across the 12 months ending September 2026, RTIC’s share of searches among cool box brands worldwide peaked at 18.4% in June 2026 and was lowest at 10.4% in January 2026. - Across the 12 months ending September 2026, RTIC rose from 4th to 3rd among cool box brands worldwide. - Across the 12 months ending September 2026, RTIC’s share of searches among cooler box brands worldwide increased from 13% to 13.7%. - Across the 12 months ending September 2026, RTIC’s share of searches among cooler box brands worldwide peaked at 18.6% in June 2026 and was lowest at 9.7% in January 2026. - Across the 12 months ending September 2026, RTIC rose from 4th to 3rd among cooler box brands worldwide. - Across the 12 months ending September 2026, RTIC’s share of searches among backpack cooler brands worldwide increased from 12.3% to 15.4%. - Across the 12 months ending September 2026, RTIC’s share of searches among backpack cooler brands worldwide peaked at 24.2% in June 2026 and was lowest at 9.2% in January 2026. - Across the 12 months ending September 2026, RTIC rose from 4th to 3rd among backpack cooler brands worldwide. ## How did search popularity change for cool box brands worldwide in September 2026? - In September 2026, DeWalt gained share of searches among cool box brands worldwide, from 33.8% to 40.9%. - In September 2026, YETI lost share of searches among cool box brands worldwide, from 22.6% to 18.3%. - In September 2026, RTIC lost share of searches among cool box brands worldwide, from 15.1% to 13.4%. - Estimated monthly branded searches for Vango worldwide rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026. - Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026. - Estimated monthly branded searches for Coleman worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## How did search popularity change for cooler box brands worldwide in September 2026? - In September 2026, Engel overtook Igloo to rank 5th among cooler box brands worldwide, with 9.3% of the searches. - In September 2026, Esky gained share of searches among cooler box brands worldwide, from 26.8% to 28%. - In September 2026, Coleman gained share of searches among cooler box brands worldwide, from 12% to 12.5%. - In September 2026, YETI lost share of searches among cooler box brands worldwide, from 22% to 18.8%. - In September 2026, RTIC lost share of searches among cooler box brands worldwide, from 14.6% to 13.7%. - Dometic’s share of searches among cooler box brands worldwide has gained ground for 3 months in a row, from 6.5% to 7.2% in September 2026. ## How did search popularity change for backpack cooler brands worldwide in September 2026? - In September 2026, Columbia overtook RTIC and Coleman to rank 2nd among backpack cooler brands worldwide, with 17.2% of the searches. - In September 2026, Corkcicle gained share of searches among backpack cooler brands worldwide, from 6.1% to 7.7%. - In September 2026, Hydro Flask lost share of searches among backpack cooler brands worldwide, from 37.5% to 31.6%. - In September 2026, RTIC lost share of searches among backpack cooler brands worldwide, from 16.7% to 15.4%. - YETI’s share of searches among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.6% to 2.3% in September 2026. - Estimated monthly branded searches for Pelican worldwide rose 49.1% over 12 measured months, from 12.3K to 18.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cool box brands | 201K | 12.8% | 4 | | Nov 2025 | Cool box brands | 275K | 15.2% | 3 | | Dec 2025 | Cool box brands | 275K | 14.7% | 3 | | Jan 2026 | Cool box brands | 148K | 10.4% | 4 | | Feb 2026 | Cool box brands | 148K | 10.8% | 4 | | Mar 2026 | Cool box brands | 201K | 12.2% | 4 | | Apr 2026 | Cool box brands | 226K | 12.8% | 4 | | May 2026 | Cool box brands | 336K | 16.3% | 3 | | Jun 2026 | Cool box brands | 411K | 18.4% | 3 | | Jul 2026 | Cool box brands | 366K | 17.6% | 3 | | Aug 2026 | Cool box brands | 300K | 15.1% | 3 | | Sep 2026 | Cool box brands | 220K | 13.4% | 3 | | Oct 2025 | Cooler box brands | 201K | 13% | 4 | | Nov 2025 | Cooler box brands | 275K | 16.4% | 3 | | Dec 2025 | Cooler box brands | 275K | 15.6% | 3 | | Jan 2026 | Cooler box brands | 148K | 9.7% | 5 | | Feb 2026 | Cooler box brands | 148K | 10.4% | 4 | | Mar 2026 | Cooler box brands | 201K | 11.8% | 4 | | Apr 2026 | Cooler box brands | 226K | 13.1% | 4 | | May 2026 | Cooler box brands | 336K | 16.6% | 3 | | Jun 2026 | Cooler box brands | 411K | 18.6% | 3 | | Jul 2026 | Cooler box brands | 366K | 16.2% | 3 | | Aug 2026 | Cooler box brands | 300K | 14.6% | 3 | | Sep 2026 | Cooler box brands | 220K | 13.7% | 3 | | Oct 2025 | Backpack cooler brands | 201K | 12.3% | 4 | | Nov 2025 | Backpack cooler brands | 275K | 12.3% | 3 | | Dec 2025 | Backpack cooler brands | 275K | 12.6% | 3 | | Jan 2026 | Backpack cooler brands | 148K | 9.2% | 4 | | Feb 2026 | Backpack cooler brands | 148K | 11.5% | 4 | | Mar 2026 | Backpack cooler brands | 201K | 14.7% | 4 | | Apr 2026 | Backpack cooler brands | 226K | 15.1% | 3 | | May 2026 | Backpack cooler brands | 336K | 20.9% | 2 | | Jun 2026 | Backpack cooler brands | 411K | 24.2% | 2 | | Jul 2026 | Backpack cooler brands | 366K | 20.8% | 2 | | Aug 2026 | Backpack cooler brands | 300K | 16.7% | 2 | | Sep 2026 | Backpack cooler brands | 220K | 15.4% | 3 | ## How are RTIC’s branded searches counted? Brandwave collects information about searches that people make online using RTIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rtic” - “rtic cooler” ## Which cool box brands compete with RTIC? - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-rtic - [YETI](/demand/global-en/brands/yeti): Head-to-head: /demand/global-en/compare/rtic-vs-yeti - [Coleman](/demand/global-en/brands/coleman): Head-to-head: /demand/global-en/compare/coleman-vs-rtic - [Igloo](/demand/global-en/brands/igloo): Head-to-head: /demand/global-en/compare/igloo-vs-rtic - [Dometic](/demand/global-en/brands/dometic): Head-to-head: /demand/global-en/compare/dometic-vs-rtic - [Vango](/demand/global-en/brands/vango) - [Icey-Tek](/demand/global-en/brands/icey-tek) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "RTIC: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rtic This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.