---
title: "RTB House: search popularity and Share of Search worldwide"
description: "RTB House is retargeting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rtb-house"
publisher: "Brandwave"
---

# RTB House: search popularity and Share of Search worldwide

RTB House is retargeting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: RTB House
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retargeting platforms**: 8.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retargeting platforms | 3 | 8.6% | 9.9K |

- [Retargeting platforms](/demand/global-en/categories/retargeting-platforms)

## How has branded search demand for RTB House changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for RTB House worldwide fell from 12.1K to 9.9K.
- Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide increased from 7.6% to 8.6%.
- Across the 11 months ending August 2026, RTB House’s estimated Share of Search among retargeting platforms worldwide peaked at 8.6% in August 2026 and was lowest at 6.5% in July 2026.
- Across the 11 months ending August 2026, RTB House rose from 4th to 3rd among retargeting platforms worldwide.

## How did search popularity change for retargeting platforms worldwide in August 2026?

- In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
- In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.
- In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.
- In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.
- Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.
- Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retargeting platforms | 12.1K | 7.6% | 4 |
| Nov 2025 | Retargeting platforms | 9.9K | 6.9% | 4 |
| Dec 2025 | Retargeting platforms | 8.1K | 6.9% | 4 |
| Jan 2026 | Retargeting platforms | 9.9K | 7.6% | 4 |
| Feb 2026 | Retargeting platforms | 9.9K | 7.6% | 4 |
| Mar 2026 | Retargeting platforms | 9.9K | 7.6% | 4 |
| Apr 2026 | Retargeting platforms | 9.9K | 7.7% | 4 |
| May 2026 | Retargeting platforms | 8.1K | 7.1% | 4 |
| Jun 2026 | Retargeting platforms | 8.1K | 6.5% | 4 |
| Jul 2026 | Retargeting platforms | 8.1K | 6.5% | 4 |
| Aug 2026 | Retargeting platforms | 9.9K | 8.6% | 3 |
| Sep 2026 | Retargeting platforms | — | — | — |

## How is RTB House measured?

Brandwave collects information about searches that people make online using RTB House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rtb house”

## Which retargeting platforms compete with RTB House?

- [Taboola](/demand/global-en/brands/taboola): Head-to-head: /demand/global-en/compare/rtb-house-vs-taboola
- [Criteo](/demand/global-en/brands/criteo): Head-to-head: /demand/global-en/compare/criteo-vs-rtb-house
- [Outbrain](/demand/global-en/brands/outbrain): Head-to-head: /demand/global-en/compare/outbrain-vs-rtb-house
- [AdRoll](/demand/global-en/brands/adroll): Head-to-head: /demand/global-en/compare/adroll-vs-rtb-house
- [Perfect Audience](/demand/global-en/brands/perfect-audience): Head-to-head: /demand/global-en/compare/perfect-audience-vs-rtb-house

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "RTB House: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rtb-house

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rtb-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.