---
title: "Roxy: search popularity and Share of Search worldwide"
description: "Roxy is a surf and beachwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/roxy"
publisher: "Brandwave"
---

# Roxy: search popularity and Share of Search worldwide

Roxy is a surf and beachwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roxy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among wetsuit brands**: 0.11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wetsuit brands | 5 | 0.11% | 1.3K |

- [Wetsuit brands](/demand/global-en/categories/wetsuit-brands)

## How has branded search demand for Roxy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Roxy worldwide fell from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Roxy’s estimated Share of Search among wetsuit brands worldwide held steady, from 0.15% to 0.11%.

## How did search popularity change for wetsuit brands worldwide in August 2026?

- Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.
- Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Roxy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wetsuit brands | 1.6K | 0.15% | 5 |
| Nov 2025 | Wetsuit brands | 2.9K | 0.23% | 5 |
| Dec 2025 | Wetsuit brands | 1.9K | 0.15% | 5 |
| Jan 2026 | Wetsuit brands | 1.6K | 0.12% | 5 |
| Feb 2026 | Wetsuit brands | 1K | 0.1% | 5 |
| Mar 2026 | Wetsuit brands | 1K | 0.09% | 5 |
| Apr 2026 | Wetsuit brands | 1K | 0.09% | 5 |
| May 2026 | Wetsuit brands | 1.3K | 0.11% | 5 |
| Jun 2026 | Wetsuit brands | 1.3K | 0.11% | 5 |
| Jul 2026 | Wetsuit brands | 1.3K | 0.11% | 5 |
| Aug 2026 | Wetsuit brands | 1.3K | 0.11% | 5 |
| Sep 2026 | Wetsuit brands | — | — | — |

## How is Roxy measured?

Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “roxy nz”

## Which wetsuit brands compete with Roxy?

- [Billabong](/demand/global-en/brands/billabong): Head-to-head: /demand/global-en/compare/billabong-vs-roxy
- [Rip Curl](/demand/global-en/brands/rip-curl): Head-to-head: /demand/global-en/compare/rip-curl-vs-roxy
- [Quiksilver](/demand/global-en/brands/quiksilver): Head-to-head: /demand/global-en/compare/quiksilver-vs-roxy
- [O'Neill](/demand/global-en/brands/oneill): Head-to-head: /demand/global-en/compare/oneill-vs-roxy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roxy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/roxy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.