---
title: "Roundel: search popularity worldwide"
description: "Roundel is a retail media network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/roundel"
publisher: "Brandwave"
---

# Roundel: search popularity worldwide

Roundel is a retail media network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roundel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retail media networks**: 7.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retail media networks | 3 | 7.4% | 9.9K |

- [Retail media networks](/demand/global-en/categories/retail-media-networks)

## How has branded search demand for Roundel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Roundel worldwide fell from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Roundel’s estimated Share of Search among retail media networks worldwide peaked at 8.9% in March 2026 and was lowest at 6.8% in June 2026.

## How did search popularity change for retail media networks worldwide in August 2026?

- In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.8% to 56.3%.
- In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.3% to 31%.
- Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026.
- Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retail media networks | 12.1K | 6.9% | 3 |
| Nov 2025 | Retail media networks | 12.1K | 7.4% | 3 |
| Dec 2025 | Retail media networks | 12.1K | 8% | 3 |
| Jan 2026 | Retail media networks | 12.1K | 8.3% | 3 |
| Feb 2026 | Retail media networks | 12.1K | 8.3% | 3 |
| Mar 2026 | Retail media networks | 14.8K | 8.9% | 3 |
| Apr 2026 | Retail media networks | 12.1K | 8.3% | 3 |
| May 2026 | Retail media networks | 9.9K | 7.4% | 3 |
| Jun 2026 | Retail media networks | 9.9K | 6.8% | 3 |
| Jul 2026 | Retail media networks | 9.9K | 6.9% | 3 |
| Aug 2026 | Retail media networks | 9.9K | 7.4% | 3 |
| Sep 2026 | Retail media networks | — | — | — |

## How is Roundel measured?

Brandwave collects information about searches that people make online using Roundel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “roundel”

## Which retail media networks compete with Roundel?

- [Amazon Ads](/demand/global-en/brands/amazon-ads): Head-to-head: /demand/global-en/compare/amazon-ads-vs-roundel
- [Criteo](/demand/global-en/brands/criteo): Head-to-head: /demand/global-en/compare/criteo-vs-roundel
- [Walmart Connect](/demand/global-en/brands/walmart-connect): Head-to-head: /demand/global-en/compare/roundel-vs-walmart-connect
- [CitrusAd](/demand/global-en/brands/citrusad): Head-to-head: /demand/global-en/compare/citrusad-vs-roundel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roundel: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/roundel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/roundel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.