---
title: "Rothy's: search popularity and Share of Search worldwide"
description: "Rothy's offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rothy-s"
publisher: "Brandwave"
---

# Rothy's: search popularity and Share of Search worldwide

Rothy's offers sneakers with an emphasis on lower-impact materials and manufacturing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rothy's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sustainable sneaker brands**: 32.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sustainable sneaker brands | 2 | 32.2% | 281K |

- [Sustainable sneaker brands](/demand/global-en/categories/sustainable-sneaker-brands)

## How has branded search demand for Rothy's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rothy's worldwide fell from 308K to 281K.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide increased from 28.9% to 32.2%.
- Across the 11 months ending August 2026, Rothy's’ estimated Share of Search among sustainable sneaker brands worldwide peaked at 32.9% in May 2026 and was lowest at 13.5% in April 2026.

## How did search popularity change for sustainable sneaker brands worldwide in August 2026?

- In August 2026, Rothy's overtook VEJA to rank 2nd among sustainable sneaker brands worldwide, at 32.2%.
- In August 2026, Allbirds lost estimated Share of Search among sustainable sneaker brands worldwide, from 41% to 36%.
- In August 2026, VEJA lost estimated Share of Search among sustainable sneaker brands worldwide, from 31.7% to 31%.
- Estimated monthly branded searches for SAOLA worldwide rose 46.7% over 11 measured months, from 2.6K to 3.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sustainable sneaker brands | 308K | 28.9% | 2 |
| Nov 2025 | Sustainable sneaker brands | 363K | 29.5% | 2 |
| Dec 2025 | Sustainable sneaker brands | 352K | 31.7% | 2 |
| Jan 2026 | Sustainable sneaker brands | 199K | 22.8% | 3 |
| Feb 2026 | Sustainable sneaker brands | 199K | 24.3% | 3 |
| Mar 2026 | Sustainable sneaker brands | 309K | 26.2% | 2 |
| Apr 2026 | Sustainable sneaker brands | 394K | 13.5% | 2 |
| May 2026 | Sustainable sneaker brands | 394K | 32.9% | 2 |
| Jun 2026 | Sustainable sneaker brands | 263K | 27% | 2 |
| Jul 2026 | Sustainable sneaker brands | 228K | 26.7% | 3 |
| Aug 2026 | Sustainable sneaker brands | 281K | 32.2% | 2 |
| Sep 2026 | Sustainable sneaker brands | — | — | — |

## How is Rothy's measured?

Brandwave collects information about searches that people make online using Rothy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rothy s”
- “rothy's footwear”
- “rothy's sneakers”
- “rothys com”

## Which sustainable sneaker brands compete with Rothy's?

- [Allbirds](/demand/global-en/brands/allbirds): Head-to-head: /demand/global-en/compare/allbirds-vs-rothy-s
- [VEJA](/demand/global-en/brands/veja): Head-to-head: /demand/global-en/compare/rothy-s-vs-veja
- [SAOLA](/demand/global-en/brands/saola): Head-to-head: /demand/global-en/compare/rothy-s-vs-saola
- [Nothing New](/demand/global-en/brands/nothing-new): Head-to-head: /demand/global-en/compare/nothing-new-vs-rothy-s

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rothy's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rothy-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rothy-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.