---
title: "Rosetta Stone: search popularity and Share of Search worldwide"
description: "Rosetta Stone is a language learning app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rosetta-stone"
publisher: "Brandwave"
---

# Rosetta Stone: search popularity and Share of Search worldwide

Rosetta Stone is a language learning app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rosetta Stone
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among language learning apps**: 4.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Language learning apps | 2 | 4.3% | 368K |

- [Language learning apps](/demand/global-en/categories/ai-language-learning-apps)

## How has branded search demand for Rosetta Stone changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rosetta Stone worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Rosetta Stone’s estimated Share of Search among language learning apps worldwide peaked at 5.1% in November 2025 and was lowest at 3.5% in May 2026.

## How did search popularity change for language learning apps worldwide in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 88.6% to 89.8%.
- In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.7% to 2.2%.
- Rosetta Stone’s estimated Share of Search among language learning apps worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
- Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.
- Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Language learning apps | 450K | 4.3% | 2 |
| Nov 2025 | Language learning apps | 450K | 5.1% | 2 |
| Dec 2025 | Language learning apps | 368K | 4.2% | 2 |
| Jan 2026 | Language learning apps | 450K | 5% | 2 |
| Feb 2026 | Language learning apps | 368K | 4.3% | 2 |
| Mar 2026 | Language learning apps | 368K | 4.2% | 2 |
| Apr 2026 | Language learning apps | 301K | 3.5% | 2 |
| May 2026 | Language learning apps | 301K | 3.5% | 2 |
| Jun 2026 | Language learning apps | 301K | 3.5% | 2 |
| Jul 2026 | Language learning apps | 301K | 4.2% | 2 |
| Aug 2026 | Language learning apps | 368K | 4.3% | 2 |
| Sep 2026 | Language learning apps | — | — | — |

## How is Rosetta Stone measured?

Brandwave collects information about searches that people make online using Rosetta Stone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rosetta stone”

## Which language learning apps compete with Rosetta Stone?

- [Duolingo](/demand/global-en/brands/duolingo): Head-to-head: /demand/global-en/compare/duolingo-vs-rosetta-stone
- [Busuu](/demand/global-en/brands/busuu): Head-to-head: /demand/global-en/compare/busuu-vs-rosetta-stone
- [Babbel](/demand/global-en/brands/babbel): Head-to-head: /demand/global-en/compare/babbel-vs-rosetta-stone
- [Memrise](/demand/global-en/brands/memrise): Head-to-head: /demand/global-en/compare/memrise-vs-rosetta-stone

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rosetta Stone: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rosetta-stone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rosetta-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.