---
title: "Rootly: search popularity and Share of Search worldwide"
description: "Rootly provides tools and services to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rootly"
publisher: "Brandwave"
---

# Rootly: search popularity and Share of Search worldwide

Rootly provides tools and services to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rootly
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among incident management platforms**: 10.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Incident management platforms | 2 | 10.4% | 8.6K |

- [Incident management platforms](/demand/global-en/categories/incident-management-platforms)

## How has branded search demand for Rootly changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rootly worldwide fell from 9.1K to 8.6K.
- Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide increased from 9.1% to 10.4%.
- Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide peaked at 11.4% in January 2026 and was lowest at 8.6% in July 2026.
- Across the 11 months ending August 2026, Rootly rose from 3rd to 2nd among incident management platforms worldwide.

## How did search popularity change for incident management platforms worldwide in August 2026?

- In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.
- In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%.
- Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.
- Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.
- Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Incident management platforms | 9.1K | 9.1% | 3 |
| Nov 2025 | Incident management platforms | 8.4K | 9% | 2 |
| Dec 2025 | Incident management platforms | 8.4K | 10.5% | 2 |
| Jan 2026 | Incident management platforms | 9.2K | 11.4% | 2 |
| Feb 2026 | Incident management platforms | 8.8K | 9.4% | 2 |
| Mar 2026 | Incident management platforms | 10.3K | 10.6% | 2 |
| Apr 2026 | Incident management platforms | 8.7K | 9.2% | 2 |
| May 2026 | Incident management platforms | 8.4K | 8.9% | 2 |
| Jun 2026 | Incident management platforms | 8.3K | 8.7% | 2 |
| Jul 2026 | Incident management platforms | 8.3K | 8.6% | 2 |
| Aug 2026 | Incident management platforms | 8.6K | 10.4% | 2 |
| Sep 2026 | Incident management platforms | — | — | — |

## How is Rootly measured?

Brandwave collects information about searches that people make online using Rootly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rootly”
- “rootly app”
- “rootly com”
- “rootly incident management”

## Which incident management platforms compete with Rootly?

- [PagerDuty](/demand/global-en/brands/pagerduty): Head-to-head: /demand/global-en/compare/pagerduty-vs-rootly
- [incident.io](/demand/global-en/brands/incident-io): Head-to-head: /demand/global-en/compare/incident-io-vs-rootly
- [FireHydrant](/demand/global-en/brands/firehydrant): Head-to-head: /demand/global-en/compare/firehydrant-vs-rootly
- [Squadcast](/demand/global-en/brands/squadcast-sre): Head-to-head: /demand/global-en/compare/rootly-vs-squadcast-sre

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rootly: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rootly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rootly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.