---
title: "Root: search popularity and Share of Search worldwide"
description: "Root is insurtech company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/root"
publisher: "Brandwave"
---

# Root: search popularity and Share of Search worldwide

Root is insurtech company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Root
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among insurtech**: 15.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurtech | 3 | 15.2% | 135K |

- [Insurtech](/demand/global-en/categories/insurtech)

## How has branded search demand for Root changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Root worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide decreased from 22.5% to 15.2%.
- Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide peaked at 22.5% in October 2025 and was lowest at 13.9% in January 2026.
- Across the 11 months ending August 2026, Root fell from 2nd to 3rd among insurtech worldwide.

## How did search popularity change for insurtech worldwide in August 2026?

- In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%.
- In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%.
- In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%.
- Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurtech | 165K | 22.5% | 2 |
| Nov 2025 | Insurtech | 165K | 16.4% | 2 |
| Dec 2025 | Insurtech | 165K | 16.5% | 2 |
| Jan 2026 | Insurtech | 165K | 13.9% | 2 |
| Feb 2026 | Insurtech | 165K | 20.9% | 2 |
| Mar 2026 | Insurtech | 165K | 20.2% | 2 |
| Apr 2026 | Insurtech | 135K | 19.8% | 2 |
| May 2026 | Insurtech | 135K | 17.2% | 3 |
| Jun 2026 | Insurtech | 135K | 15.2% | 3 |
| Jul 2026 | Insurtech | 135K | 14.7% | 3 |
| Aug 2026 | Insurtech | 135K | 15.2% | 3 |
| Sep 2026 | Insurtech | — | — | — |

## How is Root measured?

Brandwave collects information about searches that people make online using Root’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “root insurance”

## Which insurtech compete with Root?

- [Socotra](/demand/global-en/brands/socotra): Head-to-head: /demand/global-en/compare/root-vs-socotra
- [Lemonade](/demand/global-en/brands/lemonade): Head-to-head: /demand/global-en/compare/lemonade-vs-root
- [Guidewire](/demand/global-en/brands/guidewire): Head-to-head: /demand/global-en/compare/guidewire-vs-root
- [Duck Creek](/demand/global-en/brands/duck-creek): Head-to-head: /demand/global-en/compare/duck-creek-vs-root
- [Majesco](/demand/global-en/brands/majesco): Head-to-head: /demand/global-en/compare/majesco-vs-root

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Root: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/root

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/root. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.