--- title: "Rollo: search popularity worldwide" description: "Rollo makes label printers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rollo" publisher: "Brandwave" --- # Rollo: search popularity worldwide Rollo makes label printers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rollo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among label printer brands**: 6.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Label printer brands | 4 | 6.4% | 110K | | Label maker brands | 3 | 19.6% | 110K | - [Label printer brands](/demand/global-en/categories/label-printer-brands) - [Label maker brands](/demand/global-en/categories/label-maker-brands) ## How has branded search demand for Rollo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rollo worldwide fell from 135K to 110K. - Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide decreased from 7.7% to 6.4%. - Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide peaked at 8.4% in June 2026 and was lowest at 6.4% in August 2026. - Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide decreased from 21.4% to 19.6%. - Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide peaked at 27.4% in June 2026 and was lowest at 18.9% in August 2026. ## How did search popularity change for label printer brands worldwide in September 2026? - In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 9.9% to 10.9%. - In September 2026, Brother lost estimated Share of Search among label printer brands worldwide, from 29.4% to 28.3%. - Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. - Estimated monthly branded searches for Rollo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Zebra worldwide fell 10.7% over 12 measured months, from 64.5K to 57.6K in September 2026. ## How did search popularity change for label maker brands worldwide in September 2026? - In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 33.2% estimated Share of Search. - In September 2026, Rollo gained estimated Share of Search among label maker brands worldwide, from 18.9% to 19.6%. - In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 35.2% to 29.9%. - Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. - Estimated monthly branded searches for Zebra worldwide fell 10.7% over 12 measured months, from 64.5K to 57.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Label printer brands | 135K | 7.7% | 4 | | Nov 2025 | Label printer brands | 135K | 7.7% | 4 | | Dec 2025 | Label printer brands | 135K | 7.1% | 4 | | Jan 2026 | Label printer brands | 135K | 6.7% | 4 | | Feb 2026 | Label printer brands | 110K | 6.7% | 4 | | Mar 2026 | Label printer brands | 135K | 7.8% | 4 | | Apr 2026 | Label printer brands | 135K | 8.2% | 4 | | May 2026 | Label printer brands | 135K | 8.1% | 4 | | Jun 2026 | Label printer brands | 135K | 8.4% | 4 | | Jul 2026 | Label printer brands | 110K | 6.6% | 4 | | Aug 2026 | Label printer brands | 110K | 6.4% | 4 | | Sep 2026 | Label printer brands | 110K | 6.4% | 4 | | Oct 2025 | Label maker brands | 135K | 21.4% | 3 | | Nov 2025 | Label maker brands | 135K | 23.3% | 3 | | Dec 2025 | Label maker brands | 135K | 20.6% | 3 | | Jan 2026 | Label maker brands | 135K | 22% | 3 | | Feb 2026 | Label maker brands | 110K | 21.7% | 3 | | Mar 2026 | Label maker brands | 135K | 23.9% | 3 | | Apr 2026 | Label maker brands | 135K | 24.3% | 3 | | May 2026 | Label maker brands | 135K | 24.9% | 3 | | Jun 2026 | Label maker brands | 135K | 27.4% | 3 | | Jul 2026 | Label maker brands | 110K | 22.3% | 3 | | Aug 2026 | Label maker brands | 110K | 18.9% | 3 | | Sep 2026 | Label maker brands | 110K | 19.6% | 3 | ## How is Rollo measured? Brandwave collects information about searches that people make online using Rollo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rollo” ## Which label printer brands compete with Rollo? - [Epson](/demand/global-en/brands/epson): Head-to-head: /demand/global-en/compare/epson-vs-rollo - [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/brother-vs-rollo - [DYMO](/demand/global-en/brands/dymo): Head-to-head: /demand/global-en/compare/dymo-vs-rollo - [Zebra](/demand/global-en/brands/zebra): Head-to-head: /demand/global-en/compare/rollo-vs-zebra - [Brady](/demand/global-en/brands/brady): Head-to-head: /demand/global-en/compare/brady-vs-rollo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rollo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rollo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rollo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.