---
title: "Rolex: search popularity and Share of Search worldwide"
description: "Rolex is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rolex"
publisher: "Brandwave"
---

# Rolex: search popularity and Share of Search worldwide

Rolex is a watch brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rolex
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among luxury watch brands**: 57.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luxury watch brands | 1 | 57.3% | 4.1M |

- [Luxury watch brands](/demand/global-en/categories/luxury-watch-brands)

## How has branded search demand for Rolex changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rolex worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, Rolex’s estimated Share of Search among luxury watch brands worldwide peaked at 62% in February 2026 and was lowest at 52.3% in June 2026.

## How did search popularity change for luxury watch brands worldwide in August 2026?

- In August 2026, Rolex gained estimated Share of Search among luxury watch brands worldwide, from 55.2% to 57.3%.
- In August 2026, Seiko gained estimated Share of Search among luxury watch brands worldwide, from 24.7% to 25.6%.
- In August 2026, Tissot lost estimated Share of Search among luxury watch brands worldwide, from 20.1% to 17.1%.
- Estimated monthly branded searches for Omega worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luxury watch brands | 4.1M | 57.3% | 1 |
| Nov 2025 | Luxury watch brands | 4.1M | 57.2% | 1 |
| Dec 2025 | Luxury watch brands | 5M | 60% | 1 |
| Jan 2026 | Luxury watch brands | 4.1M | 57.2% | 1 |
| Feb 2026 | Luxury watch brands | 4.1M | 62% | 1 |
| Mar 2026 | Luxury watch brands | 4.1M | 57.3% | 1 |
| Apr 2026 | Luxury watch brands | 4.1M | 60% | 1 |
| May 2026 | Luxury watch brands | 4.1M | 55.1% | 1 |
| Jun 2026 | Luxury watch brands | 3.4M | 52.3% | 1 |
| Jul 2026 | Luxury watch brands | 3.4M | 55.2% | 1 |
| Aug 2026 | Luxury watch brands | 4.1M | 57.3% | 1 |
| Sep 2026 | Luxury watch brands | — | — | — |

## How is Rolex measured?

Brandwave collects information about searches that people make online using Rolex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rolex”

## Which luxury watch brands compete with Rolex?

- [Seiko](/demand/global-en/brands/seiko): Head-to-head: /demand/global-en/compare/rolex-vs-seiko
- [Tissot](/demand/global-en/brands/tissot): Head-to-head: /demand/global-en/compare/rolex-vs-tissot
- [Citizen](/demand/global-en/brands/citizen): Head-to-head: /demand/global-en/compare/citizen-vs-rolex
- [Omega](/demand/global-en/brands/omega): Head-to-head: /demand/global-en/compare/omega-vs-rolex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rolex: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rolex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rolex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.