--- title: "Roku: search popularity and Share of Search worldwide" description: "Roku makes TV streaming devices sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/roku" publisher: "Brandwave" --- # Roku: search popularity and Share of Search worldwide Roku makes TV streaming devices sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Roku - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among streaming device brands**: 0.22% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming device brands | 4 | 0.22% | 1.8M | | Video streaming devices | 3 | 12% | 1.8M | | Connected TV advertising platforms | 1 | 77.4% | 1.8M | | Connected TV advertising platforms | 1 | 97.6% | 1.8M | - [Streaming device brands](/demand/global-en/categories/streaming-device-brands) - [Video streaming devices](/demand/global-en/categories/video-streaming-devices) - [Connected TV advertising platforms](/demand/global-en/categories/connected-tv-advertising-platforms) - [Connected TV advertising platforms](/demand/global-en/categories/ctv-ad-platforms) ## How has branded search demand for Roku changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Roku worldwide held steady at 1.8M. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands worldwide held steady at 0.22%. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among video streaming devices worldwide peaked at 13.1% in July 2026 and was lowest at 10.7% in November 2025. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide increased from 76.5% to 77.4%. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 79.8% in June 2026 and was lowest at 76.2% in February 2026. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide decreased from 98.3% to 97.6%. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 98.4% in December 2025 and was lowest at 96.9% in April 2026. ## How did search popularity change for streaming device brands worldwide in August 2026? - Estimated monthly branded searches for Apple TV 4K worldwide rose 49.6% over 11 measured months, from 450K to 673K in August 2026. - Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. ## How did search popularity change for video streaming devices worldwide in August 2026? - In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%. - In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%. - In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%. - Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026. ## How did search popularity change for connected TV advertising platforms worldwide in August 2026? - In August 2026, Samsung gained estimated Share of Search among connected TV advertising platforms worldwide, from 16.2% to 17.8%. - In August 2026, Roku lost estimated Share of Search among connected TV advertising platforms worldwide, from 79% to 77.4%. - Estimated monthly branded searches for LG Ad Solutions worldwide rose 84.6% over 11 measured months, from 1.3K to 2.4K in August 2026. - Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## How did search popularity change for connected TV advertising platforms worldwide in August 2026? - Estimated monthly branded searches for Beachfront worldwide rose 124.2% over 11 measured months, from 9.9K to 22.2K in August 2026. - Estimated monthly branded searches for Tatari worldwide rose 21.5% over 11 measured months, from 15K to 18.2K in August 2026. - Estimated monthly branded searches for Innovid worldwide fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026. - Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming device brands | 1.8M | 0.22% | 4 | | Nov 2025 | Streaming device brands | 1.8M | 0.2% | 4 | | Dec 2025 | Streaming device brands | 1.8M | 0.2% | 4 | | Jan 2026 | Streaming device brands | 1.8M | 0.22% | 4 | | Feb 2026 | Streaming device brands | 1.5M | 0.22% | 4 | | Mar 2026 | Streaming device brands | 1.8M | 0.22% | 4 | | Apr 2026 | Streaming device brands | 1.5M | 0.2% | 4 | | May 2026 | Streaming device brands | 1.5M | 0.18% | 4 | | Jun 2026 | Streaming device brands | 1.8M | 0.22% | 4 | | Jul 2026 | Streaming device brands | 1.8M | 0.22% | 4 | | Aug 2026 | Streaming device brands | 1.8M | 0.22% | 4 | | Sep 2026 | Streaming device brands | — | — | — | | Oct 2025 | Video streaming devices | 1.8M | 11.7% | 3 | | Nov 2025 | Video streaming devices | 1.8M | 10.7% | 3 | | Dec 2025 | Video streaming devices | 1.8M | 10.9% | 3 | | Jan 2026 | Video streaming devices | 1.8M | 11.6% | 3 | | Feb 2026 | Video streaming devices | 1.5M | 11.6% | 3 | | Mar 2026 | Video streaming devices | 1.8M | 11.9% | 3 | | Apr 2026 | Video streaming devices | 1.5M | 11% | 3 | | May 2026 | Video streaming devices | 1.5M | 11% | 3 | | Jun 2026 | Video streaming devices | 1.8M | 13% | 3 | | Jul 2026 | Video streaming devices | 1.8M | 13.1% | 3 | | Aug 2026 | Video streaming devices | 1.8M | 12% | 3 | | Sep 2026 | Video streaming devices | — | — | — | | Oct 2025 | Connected TV advertising platforms | 1.8M | 76.5% | 1 | | Nov 2025 | Connected TV advertising platforms | 1.8M | 76.4% | 1 | | Dec 2025 | Connected TV advertising platforms | 1.8M | 78.3% | 1 | | Jan 2026 | Connected TV advertising platforms | 1.8M | 78.3% | 1 | | Feb 2026 | Connected TV advertising platforms | 1.5M | 76.2% | 1 | | Mar 2026 | Connected TV advertising platforms | 1.8M | 78.9% | 1 | | Apr 2026 | Connected TV advertising platforms | 1.5M | 77.2% | 1 | | May 2026 | Connected TV advertising platforms | 1.5M | 77.2% | 1 | | Jun 2026 | Connected TV advertising platforms | 1.8M | 79.8% | 1 | | Jul 2026 | Connected TV advertising platforms | 1.8M | 79% | 1 | | Aug 2026 | Connected TV advertising platforms | 1.8M | 77.4% | 1 | | Sep 2026 | Connected TV advertising platforms | — | — | — | | Oct 2025 | Connected TV advertising platforms | 1.8M | 98.3% | 1 | | Nov 2025 | Connected TV advertising platforms | 1.8M | 98.4% | 1 | | Dec 2025 | Connected TV advertising platforms | 1.8M | 98.4% | 1 | | Jan 2026 | Connected TV advertising platforms | 1.8M | 98% | 1 | | Feb 2026 | Connected TV advertising platforms | 1.5M | 97.4% | 1 | | Mar 2026 | Connected TV advertising platforms | 1.8M | 98.1% | 1 | | Apr 2026 | Connected TV advertising platforms | 1.5M | 96.9% | 1 | | May 2026 | Connected TV advertising platforms | 1.5M | 97.5% | 1 | | Jun 2026 | Connected TV advertising platforms | 1.8M | 97.8% | 1 | | Jul 2026 | Connected TV advertising platforms | 1.8M | 97.6% | 1 | | Aug 2026 | Connected TV advertising platforms | 1.8M | 97.6% | 1 | | Sep 2026 | Connected TV advertising platforms | — | — | — | ## How is Roku measured? Brandwave collects information about searches that people make online using Roku’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “roku” ## Which streaming device brands compete with Roku? - [Amazon](/demand/global-en/brands/amazon): Head-to-head: /demand/global-en/compare/amazon-vs-roku - [Google](/demand/global-en/brands/google): Head-to-head: /demand/global-en/compare/google-vs-roku - [Xiaomi](/demand/global-en/brands/xiaomi): Head-to-head: /demand/global-en/compare/roku-vs-xiaomi - [Apple TV 4K](/demand/global-en/brands/apple-tv-4k): Head-to-head: /demand/global-en/compare/apple-tv-4k-vs-roku ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Roku: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/roku This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/roku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.