--- title: "How popular is Roco? Searches and AI answers worldwide" description: "Roco makes model trains in Austria. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/roco" publisher: "Brandwave" --- # How popular is Roco? Searches and AI answers worldwide Roco makes model trains in Austria. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Roco - **Owned by**: Modelleisenbahn GmbH - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among model railway brands**: 0.94% ## Where does Roco compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Model railway brands | 11 | 0.94% | 1.9K | - [Model railway brands](/demand/global-en/categories/model-railway-brands) ## Top model railway brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Roco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roco is the fifth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kato | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bachmann | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hornby | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Marklin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Roco | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PIKO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Athearn | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlas Model Railroad | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Lionel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | MTH | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rapido Trains | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Walthers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Graham Farish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fleischmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about model railway brands - Asked ChatGPT "Which model railway brand should I buy?": 1. Kato, 2. Bachmann, 3. Athearn, 4. Hornby, 5. PIKO - Asked ChatGPT "What are the best model railway brands?": 1. Kato, 2. Roco, 3. Marklin, 4. PIKO, 5. Hornby, 6. Bachmann, 7. Athearn - Asked ChatGPT "What's the best model railway brand for a hobbyist?": 1. Kato, 2. Bachmann, 3. Atlas Model Railroad, 4. Hornby, 5. Lionel, 6. Marklin - Searched Google, AI Overview "scale model railway": named none of the brands we track - Searched Google, AI Overview "train model kits": 1. Bachmann, 2. Kato Not named in any answer: MTH, Rapido Trains, Walthers, Graham Farish, Peco and Fleischmann. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Roco changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Roco worldwide fell from 2.1K to 1.9K. - Across the 12 months ending October 2026, Roco’s share of searches among model railway brands worldwide held steady, from 0.66% to 0.94%. ## How did search popularity change for model railway brands worldwide in October 2026? - In October 2026, Marklin gained share of searches among model railway brands worldwide, from 9.5% to 11%. - In October 2026, Lionel gained share of searches among model railway brands worldwide, from 13.8% to 15%. - In October 2026, Rapido Trains gained share of searches among model railway brands worldwide, from 5.2% to 6%. - In October 2026, Hornby lost share of searches among model railway brands worldwide, from 31.8% to 30%. - In October 2026, MTH lost share of searches among model railway brands worldwide, from 17.4% to 16.4%. - In October 2026, Walthers lost share of searches among model railway brands worldwide, from 3.9% to 3.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Model railway brands | 2.1K | 0.66% | 11 | | Dec 2025 | Model railway brands | 2.1K | 0.61% | 12 | | Jan 2026 | Model railway brands | 2.3K | 0.86% | 11 | | Feb 2026 | Model railway brands | 1.5K | 0.73% | 12 | | Mar 2026 | Model railway brands | 1.4K | 0.68% | 13 | | Apr 2026 | Model railway brands | 1.5K | 0.77% | 12 | | May 2026 | Model railway brands | 1.4K | 0.72% | 12 | | Jun 2026 | Model railway brands | 1.1K | 0.61% | 12 | | Jul 2026 | Model railway brands | 1.5K | 0.8% | 11 | | Aug 2026 | Model railway brands | 1.6K | 0.8% | 12 | | Sep 2026 | Model railway brands | 1.3K | 0.67% | 12 | | Oct 2026 | Model railway brands | 1.9K | 0.94% | 11 | ## How are Roco’s branded searches counted? Brandwave collects information about searches that people make online using Roco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “roco model railway” - “roco trains” ## Which model railway brands compete with Roco? - [Hornby](/demand/global-en/brands/hornby) - [MTH](/demand/global-en/brands/mth-trains) - [Lionel](/demand/global-en/brands/lionel) - [Marklin](/demand/global-en/brands/marklin) - [Bachmann](/demand/global-en/brands/bachmann-trains) - [Rapido Trains](/demand/global-en/brands/rapido-trains) - [Athearn](/demand/global-en/brands/athearn) - [Kato](/demand/global-en/brands/kato): Head-to-head: /demand/global-en/compare/kato-vs-roco - [Walthers](/demand/global-en/brands/walthers): Head-to-head: /demand/global-en/compare/roco-vs-walthers - [Atlas Model Railroad](/demand/global-en/brands/atlas-model-railroad): Head-to-head: /demand/global-en/compare/atlas-model-railroad-vs-roco - [Graham Farish](/demand/global-en/brands/graham-farish): Head-to-head: /demand/global-en/compare/graham-farish-vs-roco - [Peco](/demand/global-en/brands/peco): Head-to-head: /demand/global-en/compare/peco-vs-roco - [PIKO](/demand/global-en/brands/piko) - [Fleischmann](/demand/global-en/brands/fleischmann) ## Who owns Roco? Roco is owned by Modelleisenbahn GmbH. Brandwave also tracks Fleischmann, owned by the same company, worldwide. - [Modelleisenbahn GmbH](/demand/global-en/companies/modelleisenbahn): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Roco? Roco is owned by Modelleisenbahn GmbH. Brandwave also tracks Fleischmann, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Roco? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/roco This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/roco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.