---
title: "Roborock: search popularity and Share of Search worldwide"
description: "Roborock offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/roborock"
publisher: "Brandwave"
---

# Roborock: search popularity and Share of Search worldwide

Roborock offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roborock
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among robot vacuum brands**: 26.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Robot vacuum brands | 2 | 26.9% | 1M |

- [Robot vacuum brands](/demand/global-en/categories/robot-vacuum-brands)

## How has branded search demand for Roborock changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Roborock worldwide held steady at 1M.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands worldwide decreased from 28.8% to 26.9%.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands worldwide peaked at 35.3% in November 2025 and was lowest at 26.7% in May 2026.
- Across the 11 months ending August 2026, Roborock fell from 1st to 2nd among robot vacuum brands worldwide.

## How did search popularity change for robot vacuum brands worldwide in August 2026?

- In August 2026, Eufy overtook Roborock to take the highest estimated Share of Search among robot vacuum brands worldwide, at 27.2%.
- In August 2026, iRobot lost estimated Share of Search among robot vacuum brands worldwide, from 16.1% to 14.7%.
- In August 2026, Roborock lost estimated Share of Search among robot vacuum brands worldwide, from 28% to 26.9%.
- Estimated monthly branded searches for Dreame worldwide rose 48% over 11 measured months, from 570K to 844K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robot vacuum brands | 1M | 28.8% | 1 |
| Nov 2025 | Robot vacuum brands | 2.2M | 35.3% | 1 |
| Dec 2025 | Robot vacuum brands | 1.5M | 27.7% | 2 |
| Jan 2026 | Robot vacuum brands | 1.2M | 30.4% | 1 |
| Feb 2026 | Robot vacuum brands | 1M | 30.1% | 1 |
| Mar 2026 | Robot vacuum brands | 1M | 27.4% | 1 |
| Apr 2026 | Robot vacuum brands | 1M | 28.7% | 1 |
| May 2026 | Robot vacuum brands | 1M | 26.7% | 1 |
| Jun 2026 | Robot vacuum brands | 1M | 27.1% | 1 |
| Jul 2026 | Robot vacuum brands | 1M | 28% | 1 |
| Aug 2026 | Robot vacuum brands | 1M | 26.9% | 2 |
| Sep 2026 | Robot vacuum brands | — | — | — |

## How is Roborock measured?

Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “global roborock com”
- “roborock”
- “roborock qrevo”
- “roborock robot vacuum”
- “roborock s8”
- “roborock saros”
- “roborock vacuum”
- “roborock vacuum cleaner”
- “robot vacuum roborock”
- “vacuum cleaner roborock”
- “vacuum roborock”

## Which robot vacuum brands compete with Roborock?

- [Eufy](/demand/global-en/brands/eufy): Head-to-head: /demand/global-en/compare/eufy-vs-roborock
- [Dreame](/demand/global-en/brands/dreame): Head-to-head: /demand/global-en/compare/dreame-vs-roborock
- [iRobot](/demand/global-en/brands/irobot): Head-to-head: /demand/global-en/compare/irobot-vs-roborock
- [Ecovacs](/demand/global-en/brands/ecovacs): Head-to-head: /demand/global-en/compare/ecovacs-vs-roborock

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roborock: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/roborock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.