--- title: "RoboForm: search popularity worldwide" description: "RoboForm is a password manager for individuals and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/roboform" publisher: "Brandwave" --- # RoboForm: search popularity worldwide RoboForm is a password manager for individuals and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RoboForm - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among business password managers**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business password managers | 6 | 2.4% | 74K | - [Business password managers](/demand/global-en/categories/business-password-managers) ## Top business password managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RoboForm was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. RoboForm is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 1Password | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bitwarden | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Keeper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NordPass | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dashlane | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | RoboForm | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Proton Pass | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | LastPass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoho Vault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Passbolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business password managers - Asked ChatGPT "Which business password manager should I use?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. NordPass - Asked ChatGPT "What are the best business password managers?": 1. 1Password, 2. Bitwarden, 3. Keeper, 4. Dashlane, 5. NordPass, 6. Proton Pass - Asked ChatGPT "What's the best business password manager for a small team?": 1. 1Password, 2. Bitwarden, 3. Keeper - Searched Google, AI Overview "business password manager": 1. 1Password, 2. Bitwarden, 3. NordPass, 4. Keeper, 5. RoboForm - Searched Google, AI Overview "password manager for teams": named none of the brands we track Not named in any answer: LastPass, Zoho Vault and Passbolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for RoboForm changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for RoboForm worldwide rose from 49.5K to 74K. - Across the 12 months ending September 2026, RoboForm’s share of searches among business password managers worldwide peaked at 2.4% in September 2026 and was lowest at 1.1% in April 2026. - Across the 12 months ending September 2026, RoboForm rose from 7th to 6th among business password managers worldwide. ## How did search popularity change for business password managers worldwide in September 2026? - In September 2026, Dashlane gained share of searches among business password managers worldwide, from 7.9% to 11.7%. - In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%. - In September 2026, Proton Pass lost share of searches among business password managers worldwide, from 6.4% to 5.2%. - RoboForm’s share of searches among business password managers worldwide has gained ground for 3 months in a row, from 1.6% to 2.4% in September 2026. - Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 557K to 831K in September 2026. - Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 826K to 1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business password managers | 49.5K | 2% | 7 | | Nov 2025 | Business password managers | 49.5K | 1.9% | 7 | | Dec 2025 | Business password managers | 49.5K | 2.1% | 7 | | Jan 2026 | Business password managers | 49.5K | 1.9% | 7 | | Feb 2026 | Business password managers | 33.1K | 1.4% | 7 | | Mar 2026 | Business password managers | 40.5K | 1.6% | 8 | | Apr 2026 | Business password managers | 27.1K | 1.1% | 10 | | May 2026 | Business password managers | 33.1K | 1.3% | 7 | | Jun 2026 | Business password managers | 40.5K | 1.6% | 7 | | Jul 2026 | Business password managers | 40.5K | 1.7% | 7 | | Aug 2026 | Business password managers | 49.5K | 1.9% | 7 | | Sep 2026 | Business password managers | 74K | 2.4% | 6 | ## How are RoboForm’s branded searches counted? Brandwave collects information about searches that people make online using RoboForm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “roboform” ## Which business password managers compete with RoboForm? - [Bitwarden](/demand/global-en/brands/bitwarden) - [1Password](/demand/global-en/brands/1password) - [LastPass](/demand/global-en/brands/lastpass): Head-to-head: /demand/global-en/compare/lastpass-vs-roboform - [Dashlane](/demand/global-en/brands/dashlane): Head-to-head: /demand/global-en/compare/dashlane-vs-roboform - [Proton Pass](/demand/global-en/brands/proton-pass): Head-to-head: /demand/global-en/compare/proton-pass-vs-roboform - [NordPass](/demand/global-en/brands/nordpass): Head-to-head: /demand/global-en/compare/nordpass-vs-roboform - [Zoho Vault](/demand/global-en/brands/zoho-vault): Head-to-head: /demand/global-en/compare/roboform-vs-zoho-vault - [Keeper](/demand/global-en/brands/keeper) - [Passbolt](/demand/global-en/brands/passbolt) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "RoboForm: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/roboform This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/roboform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.