---
title: "Robertson's: search popularity and Share of Search worldwide"
description: "Robertson's is marmalade brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/robertsons"
publisher: "Brandwave"
---

# Robertson's: search popularity and Share of Search worldwide

Robertson's is marmalade brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Robertson's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among marmalade brands**: 82.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Marmalade brands | 1 | 82.6% | 110K |

- [Marmalade brands](/demand/global-en/categories/marmalade-brands)

## How has branded search demand for Robertson's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Robertson's worldwide held steady at 110K.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide increased from 75.9% to 82.6%.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide peaked at 90.6% in June 2026 and was lowest at 75.9% in October 2025.

## How did search popularity change for marmalade brands worldwide in August 2026?

- In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.3% to 9.1%.
- In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%.
- Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for Frank Cooper worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
- Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marmalade brands | 110K | 75.9% | 1 |
| Nov 2025 | Marmalade brands | 135K | 81.4% | 1 |
| Dec 2025 | Marmalade brands | 110K | 77.6% | 1 |
| Jan 2026 | Marmalade brands | 165K | 80.1% | 1 |
| Feb 2026 | Marmalade brands | 90.5K | 79.6% | 1 |
| Mar 2026 | Marmalade brands | 110K | 83.3% | 1 |
| Apr 2026 | Marmalade brands | 201K | 90.2% | 1 |
| May 2026 | Marmalade brands | 246K | 90.5% | 1 |
| Jun 2026 | Marmalade brands | 201K | 90.6% | 1 |
| Jul 2026 | Marmalade brands | 110K | 85.3% | 1 |
| Aug 2026 | Marmalade brands | 110K | 82.6% | 1 |
| Sep 2026 | Marmalade brands | — | — | — |

## How is Robertson's measured?

Brandwave collects information about searches that people make online using Robertson's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “robertson's”

## Which marmalade brands compete with Robertson's?

- [Stute](/demand/global-en/brands/stute): Head-to-head: /demand/global-en/compare/robertsons-vs-stute
- [Wilkin & Sons](/demand/global-en/brands/wilkin-and-sons): Head-to-head: /demand/global-en/compare/robertsons-vs-wilkin-and-sons
- [Chivers](/demand/global-en/brands/chivers): Head-to-head: /demand/global-en/compare/chivers-vs-robertsons
- [Duerr's](/demand/global-en/brands/duerrs): Head-to-head: /demand/global-en/compare/duerrs-vs-robertsons
- [Frank Cooper](/demand/global-en/brands/frank-cooper): Head-to-head: /demand/global-en/compare/frank-cooper-vs-robertsons

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Robertson's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/robertsons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/robertsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.