--- title: "How popular is RMS Beauty? Searches and AI answers worldwide" description: "RMS Beauty makes clean makeup and skincare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rms-beauty" publisher: "Brandwave" --- # How popular is RMS Beauty? Searches and AI answers worldwide RMS Beauty makes clean makeup and skincare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: RMS Beauty - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among clean makeup brands**: 4.9% ## Where does RMS Beauty compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Clean makeup brands | 8 | 4.9% | 49.5K | - [Clean makeup brands](/demand/global-en/categories/clean-makeup-brands) ## Top clean makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RMS Beauty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RMS Beauty is the fifth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ILIA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Merit | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Saie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tower 28 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | RMS Beauty | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kosas | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Well People | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | bareMinerals | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Jones Road | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Westman Atelier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ere Perez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kjaer Weis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clean makeup brands - Asked ChatGPT "Which clean makeup brand should I buy?": 1. ILIA, 2. Saie, 3. Merit, 4. Kosas - Asked ChatGPT "What are the best clean makeup brands?": 1. ILIA, 2. Saie, 3. Tower 28, 4. Merit, 5. Kosas, 6. RMS Beauty, 7. Well People - Asked ChatGPT "What's the best clean makeup for sensitive skin?": 1. Tower 28, 2. bareMinerals, 3. RMS Beauty - Searched Google, AI Overview "clean makeup": 1. Merit, 2. Well People, 3. ILIA, 4. bareMinerals - Searched Google, AI Overview "non toxic makeup": 1. ILIA, 2. RMS Beauty, 3. Kosas, 4. Merit, 5. Saie, 6. Well People Not named in any answer: Jones Road, Westman Atelier, Ere Perez and Kjaer Weis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for RMS Beauty changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for RMS Beauty worldwide fell from 74K to 49.5K. - Across the 12 months ending October 2026, RMS Beauty’s share of searches among clean makeup brands worldwide peaked at 6.9% in April 2026 and was lowest at 4.9% in October 2026. ## How did search popularity change for clean makeup brands worldwide in October 2026? - In October 2026, Saie overtook Tower 28 and 2 others to rank 2nd among clean makeup brands worldwide, with 16.2% of the searches. - In October 2026, Merit gained share of searches among clean makeup brands worldwide, from 9.6% to 10.8%. - In October 2026, Jones Road lost share of searches among clean makeup brands worldwide, from 17.4% to 16.2%. - In October 2026, Tower 28 lost share of searches among clean makeup brands worldwide, from 17.4% to 16.2%. - In October 2026, Westman Atelier lost share of searches among clean makeup brands worldwide, from 14.3% to 13.3%. - In October 2026, bareMinerals lost share of searches among clean makeup brands worldwide, from 11.6% to 10.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Clean makeup brands | 74K | 5% | 8 | | Dec 2025 | Clean makeup brands | 74K | 6.4% | 8 | | Jan 2026 | Clean makeup brands | 74K | 6.9% | 8 | | Feb 2026 | Clean makeup brands | 60.5K | 6.4% | 8 | | Mar 2026 | Clean makeup brands | 74K | 6.6% | 8 | | Apr 2026 | Clean makeup brands | 74K | 6.9% | 8 | | May 2026 | Clean makeup brands | 60.5K | 5.9% | 8 | | Jun 2026 | Clean makeup brands | 49.5K | 5.3% | 8 | | Jul 2026 | Clean makeup brands | 60.5K | 6.5% | 8 | | Aug 2026 | Clean makeup brands | 49.5K | 5.2% | 8 | | Sep 2026 | Clean makeup brands | 49.5K | 5.2% | 8 | | Oct 2026 | Clean makeup brands | 49.5K | 4.9% | 8 | ## How are RMS Beauty’s branded searches counted? Brandwave collects information about searches that people make online using RMS Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rms beauty” ## Which clean makeup brands compete with RMS Beauty? - [Jones Road](/demand/global-en/brands/jones-road-beauty) - [Saie](/demand/global-en/brands/saie) - [Tower 28](/demand/global-en/brands/tower-28) - [Westman Atelier](/demand/global-en/brands/westman-atelier) - [bareMinerals](/demand/global-en/brands/bareminerals): Head-to-head: /demand/global-en/compare/bareminerals-vs-rms-beauty - [Merit](/demand/global-en/brands/merit-beauty): Head-to-head: /demand/global-en/compare/merit-beauty-vs-rms-beauty - [Kosas](/demand/global-en/brands/kosas): Head-to-head: /demand/global-en/compare/kosas-vs-rms-beauty - [ILIA](/demand/global-en/brands/ilia-beauty): Head-to-head: /demand/global-en/compare/ilia-beauty-vs-rms-beauty - [Ere Perez](/demand/global-en/brands/ere-perez): Head-to-head: /demand/global-en/compare/ere-perez-vs-rms-beauty - [Well People](/demand/global-en/brands/well-people) - [Kjaer Weis](/demand/global-en/brands/kjaer-weis) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is RMS Beauty? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/rms-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rms-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.