---
title: "Rimmel: search popularity and Share of Search worldwide"
description: "Rimmel is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rimmel"
publisher: "Brandwave"
---

# Rimmel: search popularity and Share of Search worldwide

Rimmel is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rimmel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among concealer brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Concealer brands | 4 | 2.6% | 33.1K |

- [Concealer brands](/demand/global-en/categories/concealer-brands)

## How has branded search demand for Rimmel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rimmel worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Rimmel’s estimated Share of Search among concealer brands worldwide peaked at 3.3% in April 2026 and was lowest at 1.9% in May 2026.

## How did search popularity change for concealer brands worldwide in August 2026?

- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Rimmel worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Concealer brands | 40.5K | 2.5% | 4 |
| Nov 2025 | Concealer brands | 40.5K | 2.4% | 4 |
| Dec 2025 | Concealer brands | 49.5K | 3.1% | 4 |
| Jan 2026 | Concealer brands | 40.5K | 3% | 4 |
| Feb 2026 | Concealer brands | 33.1K | 2.6% | 4 |
| Mar 2026 | Concealer brands | 40.5K | 3% | 4 |
| Apr 2026 | Concealer brands | 40.5K | 3.3% | 4 |
| May 2026 | Concealer brands | 33.1K | 1.9% | 4 |
| Jun 2026 | Concealer brands | 33.1K | 2.6% | 4 |
| Jul 2026 | Concealer brands | 33.1K | 2.6% | 4 |
| Aug 2026 | Concealer brands | 33.1K | 2.6% | 4 |
| Sep 2026 | Concealer brands | — | — | — |

## How is Rimmel measured?

Brandwave collects information about searches that people make online using Rimmel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rimmel london”

## Which concealer brands compete with Rimmel?

- [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-rimmel
- [Tarte](/demand/global-en/brands/tarte): Head-to-head: /demand/global-en/compare/rimmel-vs-tarte
- [e.l.f.](/demand/global-en/brands/elf): Head-to-head: /demand/global-en/compare/elf-vs-rimmel
- [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/nars-cosmetics-vs-rimmel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rimmel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rimmel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rimmel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.