--- title: "Ridge Merino: search popularity worldwide" description: "Ridge Merino makes merino wool clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ridge-merino" publisher: "Brandwave" --- # Ridge Merino: search popularity worldwide Ridge Merino makes merino wool clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ridge Merino - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among merino clothing brands**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Merino clothing brands | 6 | 4.4% | 8.1K | - [Merino clothing brands](/demand/global-en/categories/merino-clothing-brands) ## Top merino clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ridge Merino was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ridge Merino is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Icebreaker | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Smartwool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wool&Prince | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ridge Merino | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Minus33 | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Devold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mons Royale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merino Country | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about merino clothing brands - Asked ChatGPT "Which merino clothing brand should I buy?": 1. Icebreaker, 2. Smartwool, 3. Wool&Prince, 4. Ridge Merino - Asked ChatGPT "What are the best merino clothing brands?": 1. Icebreaker, 2. Wool&Prince, 3. Smartwool, 4. Ridge Merino, 5. Minus33 - Asked ChatGPT "What's the best merino clothing brand for cold weather layering?": 1. Smartwool, 2. Icebreaker, 3. Ridge Merino, 4. Minus33 - Searched Google, AI Overview "merino wool clothing": 1. Ridge Merino - Searched Google, AI Overview "merino base layer": 1. Smartwool, 2. Icebreaker, 3. Minus33 Not named in any answer: Devold, Mons Royale and Merino Country. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Ridge Merino changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ridge Merino worldwide rose from 6.6K to 8.1K. - Across the 12 months ending September 2026, Ridge Merino’s share of searches among merino clothing brands worldwide increased from 2.8% to 4.4%. - Across the 12 months ending September 2026, Ridge Merino’s share of searches among merino clothing brands worldwide peaked at 6.2% in May 2026 and was lowest at 2.2% in December 2025. ## How did search popularity change for merino clothing brands worldwide in September 2026? - In September 2026, Devold overtook Mons Royale to rank 2nd among merino clothing brands worldwide, with 14.6% of the searches. - In September 2026, Smartwool gained share of searches among merino clothing brands worldwide, from 47.8% to 48.9%. - In September 2026, Mons Royale lost share of searches among merino clothing brands worldwide, from 17.5% to 14.6%. - In September 2026, Wool&Prince lost share of searches among merino clothing brands worldwide, from 5.9% to 4.9%. - In September 2026, Ridge Merino lost share of searches among merino clothing brands worldwide, from 5.2% to 4.4%. - Estimated monthly branded searches for Merino Country worldwide rose 30.4% over 12 measured months, from 1K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Merino clothing brands | 6.6K | 2.8% | 6 | | Nov 2025 | Merino clothing brands | 12.1K | 3% | 5 | | Dec 2025 | Merino clothing brands | 9.9K | 2.2% | 5 | | Jan 2026 | Merino clothing brands | 9.9K | 2.8% | 5 | | Feb 2026 | Merino clothing brands | 6.6K | 2.8% | 6 | | Mar 2026 | Merino clothing brands | 8.1K | 4.4% | 6 | | Apr 2026 | Merino clothing brands | 8.1K | 5.1% | 6 | | May 2026 | Merino clothing brands | 9.9K | 6.2% | 5 | | Jun 2026 | Merino clothing brands | 8.1K | 5.2% | 6 | | Jul 2026 | Merino clothing brands | 8.1K | 5.1% | 6 | | Aug 2026 | Merino clothing brands | 9.9K | 5.2% | 6 | | Sep 2026 | Merino clothing brands | 8.1K | 4.4% | 6 | ## How are Ridge Merino’s branded searches counted? Brandwave collects information about searches that people make online using Ridge Merino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ridge merino” ## Which merino clothing brands compete with Ridge Merino? - [Smartwool](/demand/global-en/brands/smartwool) - [Devold](/demand/global-en/brands/devold) - [Mons Royale](/demand/global-en/brands/mons-royale): Head-to-head: /demand/global-en/compare/mons-royale-vs-ridge-merino - [Icebreaker](/demand/global-en/brands/icebreaker): Head-to-head: /demand/global-en/compare/icebreaker-vs-ridge-merino - [Wool&Prince](/demand/global-en/brands/wool-and-prince): Head-to-head: /demand/global-en/compare/ridge-merino-vs-wool-and-prince - [Minus33](/demand/global-en/brands/minus33): Head-to-head: /demand/global-en/compare/minus33-vs-ridge-merino - [Merino Country](/demand/global-en/brands/merino-country): Head-to-head: /demand/global-en/compare/merino-country-vs-ridge-merino ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ridge Merino: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ridge-merino This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ridge-merino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.