---
title: "Ricola: search popularity worldwide"
description: "Ricola is a throat lozenge brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ricola"
publisher: "Brandwave"
---

# Ricola: search popularity worldwide

Ricola is a throat lozenge brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ricola
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among throat lozenge brands**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Throat lozenge brands | 3 | 6.5% | 110K |

- [Throat lozenge brands](/demand/global-en/categories/throat-lozenge-brands)

## Top throat lozenge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ricola appeared in all five answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Strepsils | 1 of 3 | 0 of 2 | 1 of 5 |
| Betadine | 0 of 3 | 0 of 2 | 0 of 5 |
| Ricola | 3 of 3 | 2 of 2 | 5 of 5 |
| Difflam | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about throat lozenge brands

- Asked ChatGPT "Which throat lozenge brand should I buy?": 1. Ricola, 2. Strepsils
- Asked ChatGPT "What are the best throat lozenge brands?": 1. Ricola
- Asked ChatGPT "What's the best throat lozenge brand for a sore throat?": 1. Ricola
- Searched Google, AI Overview "sore throat lozenges": 1. Ricola
- Searched Google, AI Overview "best throat lozenge": 1. Ricola

Not named in any answer: Betadine and Difflam.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Ricola changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Ricola worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Ricola’s share of searches among throat lozenge brands worldwide decreased from 7.8% to 6.5%.
- Across the 12 months ending September 2026, Ricola’s share of searches among throat lozenge brands worldwide peaked at 7.9% in November 2025 and was lowest at 6% in April 2026.

## How did search popularity change for throat lozenge brands worldwide in September 2026?

- In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 49% of the searches.
- In September 2026, Ricola gained share of searches among throat lozenge brands worldwide, from 6% to 6.5%.
- In September 2026, Betadine lost share of searches among throat lozenge brands worldwide, from 45% to 40.1%.
- Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Throat lozenge brands | 135K | 7.8% | 3 |
| Nov 2025 | Throat lozenge brands | 135K | 7.9% | 3 |
| Dec 2025 | Throat lozenge brands | 135K | 7.8% | 3 |
| Jan 2026 | Throat lozenge brands | 135K | 7.9% | 3 |
| Feb 2026 | Throat lozenge brands | 110K | 7.8% | 3 |
| Mar 2026 | Throat lozenge brands | 110K | 7.2% | 3 |
| Apr 2026 | Throat lozenge brands | 90.5K | 6% | 3 |
| May 2026 | Throat lozenge brands | 90.5K | 6% | 3 |
| Jun 2026 | Throat lozenge brands | 90.5K | 6% | 3 |
| Jul 2026 | Throat lozenge brands | 90.5K | 6% | 3 |
| Aug 2026 | Throat lozenge brands | 90.5K | 6% | 3 |
| Sep 2026 | Throat lozenge brands | 110K | 6.5% | 3 |

## How are Ricola’s branded searches counted?

Brandwave collects information about searches that people make online using Ricola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ricola”

## Which throat lozenge brands compete with Ricola?

- [Strepsils](/demand/global-en/brands/strepsils): Head-to-head: /demand/global-en/compare/ricola-vs-strepsils
- [Betadine](/demand/global-en/brands/betadine): Head-to-head: /demand/global-en/compare/betadine-vs-ricola
- [Difflam](/demand/global-en/brands/difflam): Head-to-head: /demand/global-en/compare/difflam-vs-ricola

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ricola: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ricola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ricola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.