---
title: "Richmond: search popularity and Share of Search worldwide"
description: "Richmond is sausage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/richmond"
publisher: "Brandwave"
---

# Richmond: search popularity and Share of Search worldwide

Richmond is sausage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Richmond
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bacon brands**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bacon brands | 4 | 9% | 1.8M |
| Veggie burger brands | 1 | 78.9% | 1.8M |
| Sausage brands | 1 | 97.1% | 1.8M |

- [Bacon brands](/demand/global-en/categories/bacon-brands)
- [Veggie burger brands](/demand/global-en/categories/veggie-burger-brands)
- [Sausage brands](/demand/global-en/categories/sausage-brands)

## How has branded search demand for Richmond changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Richmond worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide increased from 8.4% to 9%.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide peaked at 9.1% in April 2026 and was lowest at 4.4% in December 2025.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide increased from 63.4% to 78.9%.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among veggie burger brands worldwide peaked at 79.6% in July 2026 and was lowest at 63.4% in October 2025.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide increased from 96.3% to 97.1%.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among sausage brands worldwide peaked at 97.1% in August 2026 and was lowest at 94% in January 2026.

## How did search popularity change for bacon brands worldwide in August 2026?

- In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.
- In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.
- In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.
- Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.
- Estimated monthly branded searches for Kerry Foods worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

## How did search popularity change for veggie burger brands worldwide in August 2026?

- In August 2026, Beyond Meat gained estimated Share of Search among veggie burger brands worldwide, from 3.9% to 4.7%.
- In August 2026, Richmond lost estimated Share of Search among veggie burger brands worldwide, from 79.6% to 78.9%.
- Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## How did search popularity change for sausage brands worldwide in August 2026?

- In August 2026, Richmond gained estimated Share of Search among sausage brands worldwide, from 96.6% to 97.1%.
- Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Heck worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bacon brands | 1.8M | 8.4% | 4 |
| Nov 2025 | Bacon brands | 1.5M | 6.3% | 4 |
| Dec 2025 | Bacon brands | 1.2M | 4.4% | 4 |
| Jan 2026 | Bacon brands | 1.5M | 7% | 4 |
| Feb 2026 | Bacon brands | 1.5M | 8.1% | 4 |
| Mar 2026 | Bacon brands | 1.8M | 8.6% | 4 |
| Apr 2026 | Bacon brands | 1.8M | 9.1% | 3 |
| May 2026 | Bacon brands | 1.8M | 9% | 4 |
| Jun 2026 | Bacon brands | 1.5M | 8.2% | 4 |
| Jul 2026 | Bacon brands | 1.5M | 7.5% | 4 |
| Aug 2026 | Bacon brands | 1.8M | 9% | 4 |
| Sep 2026 | Bacon brands | — | — | — |
| Oct 2025 | Veggie burger brands | 1.8M | 63.4% | 1 |
| Nov 2025 | Veggie burger brands | 1.5M | 74.4% | 1 |
| Dec 2025 | Veggie burger brands | 1.2M | 73.2% | 1 |
| Jan 2026 | Veggie burger brands | 1.5M | 77.7% | 1 |
| Feb 2026 | Veggie burger brands | 1.5M | 76.9% | 1 |
| Mar 2026 | Veggie burger brands | 1.8M | 78% | 1 |
| Apr 2026 | Veggie burger brands | 1.8M | 78.1% | 1 |
| May 2026 | Veggie burger brands | 1.8M | 78.9% | 1 |
| Jun 2026 | Veggie burger brands | 1.5M | 79.5% | 1 |
| Jul 2026 | Veggie burger brands | 1.5M | 79.6% | 1 |
| Aug 2026 | Veggie burger brands | 1.8M | 78.9% | 1 |
| Sep 2026 | Veggie burger brands | — | — | — |
| Oct 2025 | Sausage brands | 1.8M | 96.3% | 1 |
| Nov 2025 | Sausage brands | 1.5M | 96.2% | 1 |
| Dec 2025 | Sausage brands | 1.2M | 95.7% | 1 |
| Jan 2026 | Sausage brands | 1.5M | 94% | 1 |
| Feb 2026 | Sausage brands | 1.5M | 96.3% | 1 |
| Mar 2026 | Sausage brands | 1.8M | 96.9% | 1 |
| Apr 2026 | Sausage brands | 1.8M | 97% | 1 |
| May 2026 | Sausage brands | 1.8M | 97.1% | 1 |
| Jun 2026 | Sausage brands | 1.5M | 96.4% | 1 |
| Jul 2026 | Sausage brands | 1.5M | 96.6% | 1 |
| Aug 2026 | Sausage brands | 1.8M | 97.1% | 1 |
| Sep 2026 | Sausage brands | — | — | — |

## How is Richmond measured?

Brandwave collects information about searches that people make online using Richmond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “richmond”

## Which bacon brands compete with Richmond?

- [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/richmond-vs-sainsbury-s
- [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/richmond-vs-tesco
- [Denny](/demand/global-en/brands/denny): Head-to-head: /demand/global-en/compare/denny-vs-richmond
- [Herta](/demand/global-en/brands/herta): Head-to-head: /demand/global-en/compare/herta-vs-richmond
- [Kerry Foods](/demand/global-en/brands/kerry-foods): Head-to-head: /demand/global-en/compare/kerry-foods-vs-richmond

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Richmond: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/richmond

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/richmond. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
