--- title: "Richardson: search popularity worldwide" description: "An American maker of baseball caps and trucker hats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/richardson-hats" publisher: "Brandwave" --- # Richardson: search popularity worldwide An American maker of baseball caps and trucker hats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Richardson - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cap brands**: 0.78% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cap brands | 7 | 0.78% | 49.5K | - [Cap brands](/demand/global-en/categories/cap-brands) ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Richardson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Richardson is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | '47 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carhartt | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitchell & Ness | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ralph Lauren | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Flexfit | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Richardson | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Stetson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kangol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Ralph Lauren - Asked ChatGPT "What are the best cap brands?": 1. New Era, 2. '47, 3. Ralph Lauren, 4. Carhartt, 5. Mitchell & Ness - Asked ChatGPT "What's the best cap brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt - Searched Google, AI Overview "cap brands": 1. New Era, 2. '47, 3. Mitchell & Ness, 4. Carhartt, 5. Ralph Lauren, 6. Richardson, 7. Flexfit - Searched Google, AI Overview "baseball cap brands": 1. New Era, 2. '47, 3. Mitchell & Ness, 4. Carhartt, 5. Flexfit, 6. Richardson Not named in any answer: Stetson and Kangol. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Richardson changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Richardson worldwide held steady at 49.5K. - Across the 12 months ending September 2026, Richardson rose from 8th to 7th among cap brands worldwide. ## How did search popularity change for cap brands worldwide in September 2026? - In September 2026, Ralph Lauren gained share of searches among cap brands worldwide, from 63.1% to 64.1%. - In September 2026, Stetson lost share of searches among cap brands worldwide, from 3.1% to 2.6%. - New Era’s share of searches among cap brands worldwide has lost ground for 3 months in a row, from 26.5% to 23% in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026. - Estimated monthly branded searches for Kangol worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for '47 worldwide fell 18.2% over 12 measured months, from 256K to 209K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cap brands | 49.5K | 0.67% | 8 | | Nov 2025 | Cap brands | 49.5K | 0.55% | 8 | | Dec 2025 | Cap brands | 40.5K | 0.44% | 8 | | Jan 2026 | Cap brands | 40.5K | 0.53% | 8 | | Feb 2026 | Cap brands | 49.5K | 0.88% | 7 | | Mar 2026 | Cap brands | 49.5K | 0.81% | 7 | | Apr 2026 | Cap brands | 49.5K | 0.85% | 7 | | May 2026 | Cap brands | 49.5K | 0.85% | 7 | | Jun 2026 | Cap brands | 49.5K | 0.83% | 7 | | Jul 2026 | Cap brands | 49.5K | 0.86% | 7 | | Aug 2026 | Cap brands | 60.5K | 0.93% | 7 | | Sep 2026 | Cap brands | 49.5K | 0.78% | 7 | ## How are Richardson’s branded searches counted? Brandwave collects information about searches that people make online using Richardson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “richardson hats” ## Which cap brands compete with Richardson? - [Ralph Lauren](/demand/global-en/brands/ralph-lauren) - [New Era](/demand/global-en/brands/new-era) - [Mitchell & Ness](/demand/global-en/brands/mitchell-and-ness) - ['47](/demand/global-en/brands/forty-seven-brand): Head-to-head: /demand/global-en/compare/forty-seven-brand-vs-richardson-hats - [Stetson](/demand/global-en/brands/stetson): Head-to-head: /demand/global-en/compare/richardson-hats-vs-stetson - [Kangol](/demand/global-en/brands/kangol): Head-to-head: /demand/global-en/compare/kangol-vs-richardson-hats - [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/carhartt-vs-richardson-hats - [Flexfit](/demand/global-en/brands/flexfit): Head-to-head: /demand/global-en/compare/flexfit-vs-richardson-hats ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Richardson: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/richardson-hats This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/richardson-hats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.