--- title: "How popular is rhode? Searches and AI answers worldwide" description: "rhode is a skincare and lip care brand founded by Hailey Bieber. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rhode" publisher: "Brandwave" --- # How popular is rhode? Searches and AI answers worldwide rhode is a skincare and lip care brand founded by Hailey Bieber. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: rhode - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among lip gloss brands**: 26% ## Where does rhode compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lip gloss brands | 1 | 26% | 135K | - [Lip gloss brands](/demand/global-en/categories/lip-gloss-brands) ## Top lip gloss brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, rhode did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip gloss brands - Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics - Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC - Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup - Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How has branded search demand for rhode changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for rhode worldwide fell from 165K to 135K. - Across the 12 months ending October 2026, rhode’s share of searches among lip gloss brands worldwide peaked at 26.2% in November 2025 and was lowest at 21.1% in July 2026. ## How did search popularity change for lip gloss brands worldwide in October 2026? - In October 2026, e.l.f. Cosmetics gained share of searches among lip gloss brands worldwide, from 16.9% to 21.2%. - In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%. - In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%. - In October 2026, Huda Beauty lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%. - In October 2026, MAC lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%. - In October 2026, Lancôme lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Lip gloss brands | 165K | 26.2% | 1 | | Dec 2025 | Lip gloss brands | 165K | 25.3% | 1 | | Jan 2026 | Lip gloss brands | 110K | 23.2% | 1 | | Feb 2026 | Lip gloss brands | 90.5K | 21.8% | 2 | | Mar 2026 | Lip gloss brands | 90.5K | 21.2% | 1 | | Apr 2026 | Lip gloss brands | 110K | 25% | 1 | | May 2026 | Lip gloss brands | 90.5K | 21.7% | 1 | | Jun 2026 | Lip gloss brands | 90.5K | 23.6% | 1 | | Jul 2026 | Lip gloss brands | 90.5K | 21.1% | 1 | | Aug 2026 | Lip gloss brands | 110K | 23.9% | 1 | | Sep 2026 | Lip gloss brands | 110K | 25.2% | 1 | | Oct 2026 | Lip gloss brands | 135K | 26% | 1 | ## How are rhode’s branded searches counted? Brandwave collects information about searches that people make online using rhode’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rhode lip gloss” ## Which lip gloss brands compete with rhode? - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics): Head-to-head: /demand/global-en/compare/e-l-f-cosmetics-vs-rhode - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup): Head-to-head: /demand/global-en/compare/nyx-professional-makeup-vs-rhode - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-rhode - [Huda Beauty](/demand/global-en/brands/huda-beauty): Head-to-head: /demand/global-en/compare/huda-beauty-vs-rhode - [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-rhode - [Fenty Beauty](/demand/global-en/brands/fenty-beauty) - [Lancôme](/demand/global-en/brands/lancome) - [Too Faced](/demand/global-en/brands/too-faced) - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury) - [Rare Beauty](/demand/global-en/brands/rare-beauty) - [BUXOM](/demand/global-en/brands/buxom) - [Glossier](/demand/global-en/brands/glossier) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is rhode? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/rhode This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rhode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.