---
title: "Rhino-Rack: search popularity and Share of Search worldwide"
description: "Rhino-Rack makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rhino-rack"
publisher: "Brandwave"
---

# Rhino-Rack: search popularity and Share of Search worldwide

Rhino-Rack makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rhino-Rack
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among car roof box brands**: 9.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car roof box brands | 2 | 9.9% | 40.5K |
| Roof racks | 2 | 9.9% | 40.5K |

- [Car roof box brands](/demand/global-en/categories/car-roof-box-brands)
- [Roof racks](/demand/global-en/categories/roof-racks)

## How has branded search demand for Rhino-Rack changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rhino-Rack worldwide held steady at 40.5K.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide decreased from 11.8% to 9.9%.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among car roof box brands worldwide peaked at 11.8% in November 2025 and was lowest at 8.2% in July 2026.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide decreased from 11.8% to 9.9%.
- Across the 11 months ending August 2026, Rhino-Rack’s estimated Share of Search among roof racks worldwide peaked at 11.8% in December 2025 and was lowest at 8.2% in May 2026.

## How did search popularity change for car roof box brands worldwide in August 2026?

- In August 2026, Rhino-Rack gained estimated Share of Search among car roof box brands worldwide, from 8.2% to 9.9%.
- In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%.
- Estimated monthly branded searches for Kamei worldwide rose 125.6% over 11 measured months, from 390 to 880 in August 2026.
- Estimated monthly branded searches for Hapro worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026.
- Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.
- Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

## How did search popularity change for roof racks worldwide in August 2026?

- In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%.
- In August 2026, Thule lost estimated Share of Search among roof racks worldwide, from 91.7% to 90%.
- Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026.
- Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car roof box brands | 40.5K | 11.8% | 2 |
| Nov 2025 | Car roof box brands | 49.5K | 11.8% | 2 |
| Dec 2025 | Car roof box brands | 49.5K | 11.8% | 2 |
| Jan 2026 | Car roof box brands | 49.5K | 9.9% | 2 |
| Feb 2026 | Car roof box brands | 40.5K | 11.8% | 2 |
| Mar 2026 | Car roof box brands | 40.5K | 9.9% | 2 |
| Apr 2026 | Car roof box brands | 40.5K | 9.9% | 2 |
| May 2026 | Car roof box brands | 40.5K | 8.2% | 2 |
| Jun 2026 | Car roof box brands | 40.5K | 9.9% | 2 |
| Jul 2026 | Car roof box brands | 40.5K | 8.2% | 2 |
| Aug 2026 | Car roof box brands | 40.5K | 9.9% | 2 |
| Sep 2026 | Car roof box brands | — | — | — |
| Oct 2025 | Roof racks | 40.5K | 11.8% | 2 |
| Nov 2025 | Roof racks | 49.5K | 11.8% | 2 |
| Dec 2025 | Roof racks | 49.5K | 11.8% | 2 |
| Jan 2026 | Roof racks | 49.5K | 9.9% | 2 |
| Feb 2026 | Roof racks | 40.5K | 11.8% | 2 |
| Mar 2026 | Roof racks | 40.5K | 9.9% | 2 |
| Apr 2026 | Roof racks | 40.5K | 9.9% | 2 |
| May 2026 | Roof racks | 40.5K | 8.2% | 2 |
| Jun 2026 | Roof racks | 40.5K | 9.9% | 2 |
| Jul 2026 | Roof racks | 40.5K | 8.2% | 2 |
| Aug 2026 | Roof racks | 40.5K | 9.9% | 2 |
| Sep 2026 | Roof racks | — | — | — |

## How is Rhino-Rack measured?

Brandwave collects information about searches that people make online using Rhino-Rack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rhino rack”

## Which car roof box brands compete with Rhino-Rack?

- [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/rhino-rack-vs-thule
- [Hapro](/demand/global-en/brands/hapro): Head-to-head: /demand/global-en/compare/hapro-vs-rhino-rack
- [Kamei](/demand/global-en/brands/kamei): Head-to-head: /demand/global-en/compare/kamei-vs-rhino-rack
- [Atera](/demand/global-en/brands/atera): Head-to-head: /demand/global-en/compare/atera-vs-rhino-rack
- [Yakima](/demand/global-en/brands/yakima): Head-to-head: /demand/global-en/compare/rhino-rack-vs-yakima

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rhino-Rack: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rhino-rack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rhino-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
