--- title: "Rexel: search popularity and Share of Search worldwide" description: "Rexel makes paper shredders and laminators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rexel" publisher: "Brandwave" --- # Rexel: search popularity and Share of Search worldwide Rexel makes paper shredders and laminators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rexel - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among laminator brands**: 30.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laminator brands | 1 | 30.6% | 368K | | Shredders | 1 | 92.8% | 368K | - [Laminator brands](/demand/global-en/categories/laminator-brands) - [Shredders](/demand/global-en/categories/shredders) ## How has branded search demand for Rexel changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Rexel worldwide fell from 550K to 368K. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide decreased from 39.9% to 30.6%. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide peaked at 41.6% in November 2025 and was lowest at 30.6% in August 2026. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide decreased from 94.1% to 92.8%. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide peaked at 94.4% in November 2025 and was lowest at 92.8% in August 2026. ## How did search popularity change for laminator brands worldwide in August 2026? - In August 2026, GBC gained estimated Share of Search among laminator brands worldwide, from 13.2% to 16.7%. - In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%. - In August 2026, Scotch gained estimated Share of Search among laminator brands worldwide, from 19.7% to 20.4%. - In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%. - Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for shredders worldwide in August 2026? - In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%. - In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%. - Estimated monthly branded searches for GoECOlife worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026. - Estimated monthly branded searches for Swingline worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. - Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laminator brands | 550K | 39.9% | 1 | | Nov 2025 | Laminator brands | 550K | 41.6% | 1 | | Dec 2025 | Laminator brands | 450K | 33.8% | 1 | | Jan 2026 | Laminator brands | 550K | 35% | 1 | | Feb 2026 | Laminator brands | 450K | 38.5% | 1 | | Mar 2026 | Laminator brands | 550K | 40.2% | 1 | | Apr 2026 | Laminator brands | 450K | 36.9% | 1 | | May 2026 | Laminator brands | 450K | 35% | 1 | | Jun 2026 | Laminator brands | 450K | 38.1% | 1 | | Jul 2026 | Laminator brands | 450K | 36% | 1 | | Aug 2026 | Laminator brands | 368K | 30.6% | 1 | | Sep 2026 | Laminator brands | — | — | — | | Oct 2025 | Shredders | 550K | 94.1% | 1 | | Nov 2025 | Shredders | 550K | 94.4% | 1 | | Dec 2025 | Shredders | 450K | 94% | 1 | | Jan 2026 | Shredders | 550K | 93.8% | 1 | | Feb 2026 | Shredders | 450K | 93.1% | 1 | | Mar 2026 | Shredders | 550K | 94.3% | 1 | | Apr 2026 | Shredders | 450K | 93.9% | 1 | | May 2026 | Shredders | 450K | 94% | 1 | | Jun 2026 | Shredders | 450K | 94.4% | 1 | | Jul 2026 | Shredders | 450K | 94.1% | 1 | | Aug 2026 | Shredders | 368K | 92.8% | 1 | | Sep 2026 | Shredders | — | — | — | ## How is Rexel measured? Brandwave collects information about searches that people make online using Rexel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rexel” ## Which laminator brands compete with Rexel? - [Swordfish](/demand/global-en/brands/swordfish): Head-to-head: /demand/global-en/compare/rexel-vs-swordfish - [Scotch](/demand/global-en/brands/scotch): Head-to-head: /demand/global-en/compare/rexel-vs-scotch - [GBC](/demand/global-en/brands/gbc): Head-to-head: /demand/global-en/compare/gbc-vs-rexel - [Fellowes](/demand/global-en/brands/fellowes): Head-to-head: /demand/global-en/compare/fellowes-vs-rexel - [AmazonBasics](/demand/global-en/brands/amazonbasics): Head-to-head: /demand/global-en/compare/amazonbasics-vs-rexel ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rexel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rexel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rexel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.