--- title: "Revlon: search popularity and Share of Search worldwide" description: "Revlon is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/revlon" publisher: "Brandwave" --- # Revlon: search popularity and Share of Search worldwide Revlon is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Revlon - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among lipstick brands**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lipstick brands | 3 | 7.7% | 201K | | Hair colour | 3 | 11.3% | 201K | | Hair dye brands | 3 | 11.3% | 201K | | Eyelash curler brands | 2 | 24.5% | 201K | | Nail file brands | 2 | 28% | 201K | - [Lipstick brands](/demand/global-en/categories/lipstick-brands) - [Hair colour](/demand/global-en/categories/hair-colour) - [Hair dye brands](/demand/global-en/categories/hair-dye-brands) - [Eyelash curler brands](/demand/global-en/categories/eyelash-curler-brands) - [Nail file brands](/demand/global-en/categories/nail-file-brands) ## How has branded search demand for Revlon changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Revlon worldwide fell from 246K to 201K. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide decreased from 8.7% to 7.7%. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide peaked at 9.3% in January 2026 and was lowest at 5.2% in November 2025. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair colour worldwide decreased from 12% to 11.3%. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair colour worldwide peaked at 12.6% in November 2025 and was lowest at 9.4% in June 2026. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair dye brands worldwide decreased from 12.1% to 11.3%. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among hair dye brands worldwide peaked at 12.7% in November 2025 and was lowest at 9.5% in June 2026. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among eyelash curler brands worldwide decreased from 27.9% to 24.5%. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among eyelash curler brands worldwide peaked at 27.9% in October 2025 and was lowest at 20.6% in March 2026. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide decreased from 34.8% to 28%. - Across the 11 months ending August 2026, Revlon’s estimated Share of Search among nail file brands worldwide peaked at 36.3% in December 2025 and was lowest at 27.2% in June 2026. - Across the 11 months ending August 2026, Revlon fell from 1st to 2nd among nail file brands worldwide. ## How did search popularity change for lipstick brands worldwide in August 2026? - Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026. - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026. ## How did search popularity change for hair colour worldwide in August 2026? - In August 2026, Clairol rose from 6th to 4th among hair colour worldwide. - In August 2026, Schwarzkopf fell from 4th to 5th among hair colour worldwide. - In August 2026, Wella fell from 5th to 6th among hair colour worldwide. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for hair dye brands worldwide in August 2026? - In August 2026, Clairol rose from 5th to 4th among hair dye brands worldwide. - In August 2026, Schwarzkopf fell from 4th to 5th among hair dye brands worldwide. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for eyelash curler brands worldwide in August 2026? - In August 2026, Tweezerman gained estimated Share of Search among eyelash curler brands worldwide, from 5% to 6%. - In August 2026, Shiseido lost estimated Share of Search among eyelash curler brands worldwide, from 55.6% to 54.9%. - Estimated monthly branded searches for Shu Uemura worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. ## How did search popularity change for nail file brands worldwide in August 2026? - Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026. - Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. - Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lipstick brands | 246K | 8.7% | 3 | | Nov 2025 | Lipstick brands | 246K | 5.2% | 3 | | Dec 2025 | Lipstick brands | 246K | 6% | 3 | | Jan 2026 | Lipstick brands | 246K | 9.3% | 3 | | Feb 2026 | Lipstick brands | 201K | 8.7% | 3 | | Mar 2026 | Lipstick brands | 201K | 7.7% | 3 | | Apr 2026 | Lipstick brands | 201K | 8.7% | 3 | | May 2026 | Lipstick brands | 201K | 8.7% | 3 | | Jun 2026 | Lipstick brands | 165K | 7.3% | 3 | | Jul 2026 | Lipstick brands | 201K | 7.7% | 3 | | Aug 2026 | Lipstick brands | 201K | 7.7% | 3 | | Sep 2026 | Lipstick brands | — | — | — | | Oct 2025 | Hair colour | 246K | 12% | 3 | | Nov 2025 | Hair colour | 246K | 12.6% | 3 | | Dec 2025 | Hair colour | 246K | 12.6% | 3 | | Jan 2026 | Hair colour | 246K | 12.6% | 3 | | Feb 2026 | Hair colour | 201K | 10.6% | 3 | | Mar 2026 | Hair colour | 201K | 10% | 3 | | Apr 2026 | Hair colour | 201K | 10% | 3 | | May 2026 | Hair colour | 201K | 10.1% | 3 | | Jun 2026 | Hair colour | 165K | 9.4% | 3 | | Jul 2026 | Hair colour | 201K | 11.2% | 3 | | Aug 2026 | Hair colour | 201K | 11.3% | 3 | | Sep 2026 | Hair colour | — | — | — | | Oct 2025 | Hair dye brands | 246K | 12.1% | 3 | | Nov 2025 | Hair dye brands | 246K | 12.7% | 3 | | Dec 2025 | Hair dye brands | 246K | 12.7% | 3 | | Jan 2026 | Hair dye brands | 246K | 12.7% | 3 | | Feb 2026 | Hair dye brands | 201K | 10.6% | 3 | | Mar 2026 | Hair dye brands | 201K | 10.1% | 3 | | Apr 2026 | Hair dye brands | 201K | 10.1% | 3 | | May 2026 | Hair dye brands | 201K | 10.1% | 3 | | Jun 2026 | Hair dye brands | 165K | 9.5% | 3 | | Jul 2026 | Hair dye brands | 201K | 11.3% | 3 | | Aug 2026 | Hair dye brands | 201K | 11.3% | 3 | | Sep 2026 | Hair dye brands | — | — | — | | Oct 2025 | Eyelash curler brands | 246K | 27.9% | 2 | | Nov 2025 | Eyelash curler brands | 246K | 21.9% | 2 | | Dec 2025 | Eyelash curler brands | 246K | 24.6% | 2 | | Jan 2026 | Eyelash curler brands | 246K | 27.6% | 2 | | Feb 2026 | Eyelash curler brands | 201K | 24.8% | 2 | | Mar 2026 | Eyelash curler brands | 201K | 20.6% | 2 | | Apr 2026 | Eyelash curler brands | 201K | 24.8% | 2 | | May 2026 | Eyelash curler brands | 201K | 22.1% | 2 | | Jun 2026 | Eyelash curler brands | 165K | 21.9% | 2 | | Jul 2026 | Eyelash curler brands | 201K | 24.9% | 2 | | Aug 2026 | Eyelash curler brands | 201K | 24.5% | 2 | | Sep 2026 | Eyelash curler brands | — | — | — | | Oct 2025 | Nail file brands | 246K | 34.8% | 1 | | Nov 2025 | Nail file brands | 246K | 34.8% | 1 | | Dec 2025 | Nail file brands | 246K | 36.3% | 1 | | Jan 2026 | Nail file brands | 246K | 32.3% | 2 | | Feb 2026 | Nail file brands | 201K | 30.4% | 2 | | Mar 2026 | Nail file brands | 201K | 30.4% | 2 | | Apr 2026 | Nail file brands | 201K | 31.8% | 2 | | May 2026 | Nail file brands | 201K | 27.6% | 2 | | Jun 2026 | Nail file brands | 165K | 27.2% | 2 | | Jul 2026 | Nail file brands | 201K | 28% | 2 | | Aug 2026 | Nail file brands | 201K | 28% | 2 | | Sep 2026 | Nail file brands | — | — | — | ## How is Revlon measured? Brandwave collects information about searches that people make online using Revlon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “revlon” ## Which lipstick brands compete with Revlon? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury): Head-to-head: /demand/global-en/compare/charlotte-tilbury-vs-revlon - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-revlon - [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-revlon - [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/nars-cosmetics-vs-revlon ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Revlon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/revlon This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/revlon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.