--- title: "How popular is Retrax? Searches and AI answers worldwide" description: "Retrax makes retractable tonneau covers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/retrax" publisher: "Brandwave" --- # How popular is Retrax? Searches and AI answers worldwide Retrax makes retractable tonneau covers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Retrax - **Owned by**: RealTruck - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among tonneau cover brands**: 13.2% ## Where does Retrax compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tonneau cover brands | 4 | 13.2% | 4.4K | - [Tonneau cover brands](/demand/global-en/categories/tonneau-cover-brands) ## Top tonneau cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Retrax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Retrax is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BAKFlip | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TruXedo | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Extang | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Retrax | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Worksport | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Gator Covers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peragon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roll-N-Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tonneau cover brands - Asked ChatGPT "What's the best tonneau cover?": 1. BAKFlip, 2. Extang, 3. TruXedo - Asked ChatGPT "Which truck bed cover brand should I buy?": 1. TruXedo, 2. Retrax, 3. Extang, 4. BAKFlip - Asked ChatGPT "What's the best hard folding tonneau cover?": 1. BAKFlip, 2. Extang - Searched Google, AI Overview "tonneau cover": 1. BAKFlip, 2. Worksport - Searched Google, AI Overview "truck bed cover": 1. BAKFlip Not named in any answer: Gator Covers, Peragon and Roll-N-Lock. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Retrax changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Retrax worldwide held steady at 4.4K. - Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide increased from 9.5% to 13.2%. - Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide peaked at 14.6% in September 2026 and was lowest at 9.5% in November 2025. - Across the 12 months ending October 2026, Retrax rose from 5th to 4th among tonneau cover brands worldwide. ## How did search popularity change for tonneau cover brands worldwide in October 2026? - In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches. - In October 2026, Extang gained share of searches among tonneau cover brands worldwide, from 4.3% to 5.7%. - In October 2026, TruXedo gained share of searches among tonneau cover brands worldwide, from 11.9% to 13.2%. - In October 2026, Roll-N-Lock gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%. - In October 2026, Worksport gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%. - In October 2026, Gator Covers lost share of searches among tonneau cover brands worldwide, from 26.8% to 24.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Tonneau cover brands | 4.4K | 9.5% | 5 | | Dec 2025 | Tonneau cover brands | 5.4K | 12.1% | 5 | | Jan 2026 | Tonneau cover brands | 5.4K | 12.7% | 5 | | Feb 2026 | Tonneau cover brands | 4.4K | 11.8% | 5 | | Mar 2026 | Tonneau cover brands | 4.4K | 9.9% | 5 | | Apr 2026 | Tonneau cover brands | 4.4K | 10.2% | 5 | | May 2026 | Tonneau cover brands | 4.4K | 11% | 5 | | Jun 2026 | Tonneau cover brands | 4.4K | 11.2% | 5 | | Jul 2026 | Tonneau cover brands | 4.4K | 11.7% | 5 | | Aug 2026 | Tonneau cover brands | 4.4K | 10.9% | 5 | | Sep 2026 | Tonneau cover brands | 5.4K | 14.6% | 3 | | Oct 2026 | Tonneau cover brands | 4.4K | 13.2% | 4 | ## How are Retrax’s branded searches counted? Brandwave collects information about searches that people make online using Retrax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “retrax” ## Which tonneau cover brands compete with Retrax? - [Gator Covers](/demand/global-en/brands/gator-covers): Head-to-head: /demand/global-en/compare/gator-covers-vs-retrax - [BAKFlip](/demand/global-en/brands/bakflip): Head-to-head: /demand/global-en/compare/bakflip-vs-retrax - [Peragon](/demand/global-en/brands/peragon): Head-to-head: /demand/global-en/compare/peragon-vs-retrax - [TruXedo](/demand/global-en/brands/truxedo): Head-to-head: /demand/global-en/compare/retrax-vs-truxedo - [Roll-N-Lock](/demand/global-en/brands/roll-n-lock): Head-to-head: /demand/global-en/compare/retrax-vs-roll-n-lock - [Worksport](/demand/global-en/brands/worksport) - [Extang](/demand/global-en/brands/extang) ## Who owns Retrax? Retrax is owned by RealTruck. Brandwave also tracks BAKFlip, Extang and TruXedo, owned by the same company, worldwide. - [RealTruck](/demand/global-en/companies/realtruck): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Retrax? Retrax is owned by RealTruck. Brandwave also tracks BAKFlip, Extang and TruXedo, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Retrax? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/retrax This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/retrax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.