---
title: "Repel: search popularity and Share of Search worldwide"
description: "Repel is insect repellent brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/repel"
publisher: "Brandwave"
---

# Repel: search popularity and Share of Search worldwide

Repel is insect repellent brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Repel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among insect repellents**: 70.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insect repellents | 1 | 70.8% | 60.5K |

- [Insect repellents](/demand/global-en/categories/insect-repellents)

## How has branded search demand for Repel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Repel worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide decreased from 84.2% to 70.8%.
- Across the 11 months ending August 2026, Repel’s estimated Share of Search among insect repellents worldwide peaked at 90.3% in January 2026 and was lowest at 67.6% in July 2026.

## How did search popularity change for insect repellents worldwide in August 2026?

- In August 2026, Repel gained estimated Share of Search among insect repellents worldwide, from 67.6% to 70.8%.
- In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.9% to 6.3%.
- In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%.
- In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.
- In August 2026, Ben's lost estimated Share of Search among insect repellents worldwide, from 1.8% to 1.2%.
- Estimated monthly branded searches for Ultrathon worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insect repellents | 74K | 84.2% | 1 |
| Nov 2025 | Insect repellents | 74K | 87.6% | 1 |
| Dec 2025 | Insect repellents | 60.5K | 87% | 1 |
| Jan 2026 | Insect repellents | 110K | 90.3% | 1 |
| Feb 2026 | Insect repellents | 60.5K | 85.2% | 1 |
| Mar 2026 | Insect repellents | 74K | 85.1% | 1 |
| Apr 2026 | Insect repellents | 60.5K | 80.2% | 1 |
| May 2026 | Insect repellents | 60.5K | 76.2% | 1 |
| Jun 2026 | Insect repellents | 60.5K | 68.1% | 1 |
| Jul 2026 | Insect repellents | 60.5K | 67.6% | 1 |
| Aug 2026 | Insect repellents | 60.5K | 70.8% | 1 |
| Sep 2026 | Insect repellents | — | — | — |

## How is Repel measured?

Brandwave collects information about searches that people make online using Repel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “repel”

## Which insect repellents compete with Repel?

- [Jungle Formula](/demand/global-en/brands/jungle-formula): Head-to-head: /demand/global-en/compare/jungle-formula-vs-repel
- [Sawyer](/demand/global-en/brands/sawyer): Head-to-head: /demand/global-en/compare/repel-vs-sawyer
- [Off!](/demand/global-en/brands/off): Head-to-head: /demand/global-en/compare/off-vs-repel
- [Ben's](/demand/global-en/brands/ben-s): Head-to-head: /demand/global-en/compare/ben-s-vs-repel
- [Ultrathon](/demand/global-en/brands/ultrathon): Head-to-head: /demand/global-en/compare/repel-vs-ultrathon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Repel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/repel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/repel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.