--- title: "Rent the Runway: search popularity worldwide" description: "Rent the Runway rents designer clothing and accessories by subscription or one-off rental. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rent-the-runway" publisher: "Brandwave" --- # Rent the Runway: search popularity worldwide Rent the Runway rents designer clothing and accessories by subscription or one-off rental. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rent the Runway - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among clothing rental services**: 38.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Clothing rental services | 2 | 38.2% | 368K | - [Clothing rental services](/demand/global-en/categories/clothing-rental-services) ## Top clothing rental services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rent the Runway appeared in all five answers. Rent the Runway is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rent the Runway | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nuuly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | FashionPass | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Armoire | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tulerie | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | By Rotation | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HURR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clothing rental services - Asked ChatGPT "Which clothing rental service should I use?": 1. Nuuly, 2. Rent the Runway, 3. FashionPass, 4. Armoire - Asked ChatGPT "What are the best clothing rental services?": 1. Nuuly, 2. Rent the Runway, 3. Armoire, 4. Tulerie - Asked ChatGPT "What's the best place to rent a designer dress for a wedding?": 1. Rent the Runway, 2. By Rotation, 3. Nuuly - Searched Google, AI Overview "clothing rental": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie - Searched Google, AI Overview "rent clothes": 1. Rent the Runway, 2. FashionPass, 3. Armoire, 4. Tulerie Not named in any answer: HURR. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Rent the Runway changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rent the Runway worldwide rose from 301K to 368K. - Across the 12 months ending September 2026, Rent the Runway’s share of searches among clothing rental services worldwide peaked at 40.2% in January 2026 and was lowest at 29.2% in December 2025. ## How did search popularity change for clothing rental services worldwide in September 2026? - By Rotation’s share of searches among clothing rental services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in September 2026. - In September 2026, Armoire rose from 7th to 6th among clothing rental services worldwide. - In September 2026, HURR fell from 6th to 7th among clothing rental services worldwide. - Estimated monthly branded searches for Tulerie worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026. - Estimated monthly branded searches for Nuuly worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026. - Estimated monthly branded searches for Rent the Runway worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Clothing rental services | 301K | 38.6% | 2 | | Nov 2025 | Clothing rental services | 301K | 37% | 2 | | Dec 2025 | Clothing rental services | 246K | 29.2% | 2 | | Jan 2026 | Clothing rental services | 368K | 40.2% | 2 | | Feb 2026 | Clothing rental services | 301K | 35.4% | 2 | | Mar 2026 | Clothing rental services | 368K | 34.9% | 2 | | Apr 2026 | Clothing rental services | 450K | 38.9% | 2 | | May 2026 | Clothing rental services | 368K | 37.7% | 2 | | Jun 2026 | Clothing rental services | 301K | 37.6% | 2 | | Jul 2026 | Clothing rental services | 301K | 35.8% | 2 | | Aug 2026 | Clothing rental services | 368K | 38% | 2 | | Sep 2026 | Clothing rental services | 368K | 38.2% | 2 | ## How are Rent the Runway’s branded searches counted? Brandwave collects information about searches that people make online using Rent the Runway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rent the runway” ## Which clothing rental services compete with Rent the Runway? - [Nuuly](/demand/global-en/brands/nuuly): Head-to-head: /demand/global-en/compare/nuuly-vs-rent-the-runway - [Tulerie](/demand/global-en/brands/tulerie): Head-to-head: /demand/global-en/compare/rent-the-runway-vs-tulerie - [FashionPass](/demand/global-en/brands/fashionpass): Head-to-head: /demand/global-en/compare/fashionpass-vs-rent-the-runway - [By Rotation](/demand/global-en/brands/by-rotation): Head-to-head: /demand/global-en/compare/by-rotation-vs-rent-the-runway - [Armoire](/demand/global-en/brands/armoire): Head-to-head: /demand/global-en/compare/armoire-vs-rent-the-runway - [HURR](/demand/global-en/brands/hurr) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rent the Runway: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rent-the-runway This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rent-the-runway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.