---
title: "rekordbox: search popularity and Share of Search worldwide"
description: "Pioneer DJ's DJ software and music library manager for preparing and performing sets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rekordbox"
publisher: "Brandwave"
---

# rekordbox: search popularity and Share of Search worldwide

Pioneer DJ's DJ software and music library manager for preparing and performing sets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: rekordbox
- **Owned by**: AlphaTheta
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among DJ software**: 30.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| DJ software | 2 | 30.4% | 349K |

- [DJ software](/demand/global-en/categories/dj-software)

## How has branded search demand for rekordbox changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for rekordbox worldwide held steady, from 343K to 349K.
- Across the 11 months ending August 2026, rekordbox’s estimated Share of Search among DJ software worldwide increased from 26.4% to 30.4%.
- Across the 11 months ending August 2026, rekordbox’s estimated Share of Search among DJ software worldwide peaked at 31% in June 2026 and was lowest at 26.4% in October 2025.
- Across the 11 months ending August 2026, rekordbox rose from 3rd to 2nd among DJ software worldwide.

## How did search popularity change for DJ software worldwide in August 2026?

- In August 2026, rekordbox gained estimated Share of Search among DJ software worldwide, from 27.2% to 30.4%.
- In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.
- Estimated monthly branded searches for Traktor worldwide fell 46.8% over 11 measured months, from 124K to 65.7K in August 2026.
- Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DJ software | 343K | 26.4% | 3 |
| Nov 2025 | DJ software | 354K | 27.4% | 3 |
| Dec 2025 | DJ software | 422K | 27.4% | 3 |
| Jan 2026 | DJ software | 369K | 27.7% | 3 |
| Feb 2026 | DJ software | 302K | 27.7% | 2 |
| Mar 2026 | DJ software | 355K | 30.1% | 1 |
| Apr 2026 | DJ software | 343K | 29.8% | 2 |
| May 2026 | DJ software | 346K | 29.7% | 2 |
| Jun 2026 | DJ software | 342K | 31% | 2 |
| Jul 2026 | DJ software | 296K | 27.2% | 2 |
| Aug 2026 | DJ software | 349K | 30.4% | 2 |
| Sep 2026 | DJ software | — | — | — |

## How is rekordbox measured?

Brandwave collects information about searches that people make online using rekordbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dj software rekordbox”
- “download rekordbox”
- “pioneer dj rekordbox”
- “pioneer rekordbox”
- “rekordbox”
- “rekordbox 6”
- “rekordbox 6 download”
- “rekordbox 6.0”
- “rekordbox 7”
- “rekordbox 7 download”
- “rekordbox controller”
- “rekordbox dj”
- “rekordbox dj controller”
- “rekordbox dj controllers”
- “rekordbox dj software”
- “rekordbox download”
- “rekordbox for mac”
- “rekordbox mac”
- “rekordbox price”
- “rekordbox software”
- “rekordbox stems”

## Which DJ software compete with rekordbox?

- [VirtualDJ](/demand/global-en/brands/virtualdj): Head-to-head: /demand/global-en/compare/rekordbox-vs-virtualdj
- [Serato](/demand/global-en/brands/serato): Head-to-head: /demand/global-en/compare/rekordbox-vs-serato
- [Traktor](/demand/global-en/brands/traktor): Head-to-head: /demand/global-en/compare/rekordbox-vs-traktor
- [djay](/demand/global-en/brands/djay): Head-to-head: /demand/global-en/compare/djay-vs-rekordbox
- [Engine DJ](/demand/global-en/brands/engine-dj): Head-to-head: /demand/global-en/compare/engine-dj-vs-rekordbox

## Who owns rekordbox?

rekordbox is owned by AlphaTheta. Brandwave also tracks Engine DJ, owned by the same company, worldwide.

- [AlphaTheta](/demand/global-en/companies/alphatheta): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns rekordbox?

rekordbox is owned by AlphaTheta. Brandwave also tracks Engine DJ, owned by the same company, worldwide.

## Cite this page

Brandwave. "rekordbox: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rekordbox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rekordbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.