--- title: "Reigning Champ: search popularity worldwide" description: "A Canadian athletic apparel brand known for heavyweight fleece hoodies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/reigning-champ" publisher: "Brandwave" --- # Reigning Champ: search popularity worldwide A Canadian athletic apparel brand known for heavyweight fleece hoodies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Reigning Champ - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hoodies**: 0.36% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hoodies | 5 | 0.36% | 74K | - [Hoodies](/demand/global-en/categories/hoodies) ## Top hoodies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Reigning Champ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reigning Champ is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Champion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Reigning Champ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hanes | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Patagonia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gildan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hoodies - Asked ChatGPT "Which hoodie brand should I buy?": 1. Champion, 2. Uniqlo, 3. Carhartt - Asked ChatGPT "What are the best hoodie brands?": 1. Reigning Champ, 2. Champion, 3. Carhartt, 4. Uniqlo, 5. Hanes - Asked ChatGPT "What's the best hoodie brand for everyday wear?": 1. Champion, 2. Uniqlo, 3. Carhartt, 4. Reigning Champ - Searched Google, AI Overview "oversized hoodie": 1. Uniqlo - Searched Google, AI Overview "hoodie brands": 1. Hanes, 2. Champion, 3. Carhartt, 4. The North Face, 5. Patagonia Not named in any answer: Gildan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Reigning Champ changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Reigning Champ worldwide held steady at 74K. - Across the 12 months ending September 2026, Reigning Champ’s share of searches among hoodies worldwide held steady, from 0.27% to 0.36%. ## How did search popularity change for hoodies worldwide in September 2026? - In September 2026, The North Face gained share of searches among hoodies worldwide, from 18.1% to 19.7%. - In September 2026, Uniqlo lost share of searches among hoodies worldwide, from 67.3% to 65.9%. - Patagonia’s share of searches among hoodies worldwide has lost ground for 3 months in a row, from 16.3% to 13.3% in September 2026. - Estimated monthly branded searches for Gildan worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hoodies | 74K | 0.27% | 5 | | Nov 2025 | Hoodies | 110K | 0.3% | 5 | | Dec 2025 | Hoodies | 110K | 0.37% | 5 | | Jan 2026 | Hoodies | 74K | 0.26% | 5 | | Feb 2026 | Hoodies | 49.5K | 0.25% | 5 | | Mar 2026 | Hoodies | 60.5K | 0.29% | 5 | | Apr 2026 | Hoodies | 60.5K | 0.31% | 5 | | May 2026 | Hoodies | 60.5K | 0.3% | 5 | | Jun 2026 | Hoodies | 60.5K | 0.36% | 5 | | Jul 2026 | Hoodies | 60.5K | 0.35% | 5 | | Aug 2026 | Hoodies | 60.5K | 0.3% | 5 | | Sep 2026 | Hoodies | 74K | 0.36% | 5 | ## How are Reigning Champ’s branded searches counted? Brandwave collects information about searches that people make online using Reigning Champ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “reigning champ” ## Which hoodies compete with Reigning Champ? - [Uniqlo](/demand/global-en/brands/uniqlo) - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/reigning-champ-vs-the-north-face - [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/patagonia-vs-reigning-champ - [Hanes](/demand/global-en/brands/hanes): Head-to-head: /demand/global-en/compare/hanes-vs-reigning-champ - [Gildan](/demand/global-en/brands/gildan): Head-to-head: /demand/global-en/compare/gildan-vs-reigning-champ - [Champion](/demand/global-en/brands/champion): Head-to-head: /demand/global-en/compare/champion-vs-reigning-champ - [Carhartt](/demand/global-en/brands/carhartt) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Reigning Champ: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/reigning-champ This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/reigning-champ. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.