---
title: "REI Co-op: search popularity and Share of Search worldwide"
description: "REI Co-op is outdoor gear retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rei-coop"
publisher: "Brandwave"
---

# REI Co-op: search popularity and Share of Search worldwide

REI Co-op is outdoor gear retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: REI Co-op
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hiking pole brands**: 17.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hiking pole brands | 2 | 17.6% | 90.5K |

- [Hiking pole brands](/demand/global-en/categories/hiking-pole-brands)

## How has branded search demand for REI Co-op changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for REI Co-op worldwide rose from 74K to 90.5K.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide increased from 14.9% to 17.6%.
- Across the 11 months ending August 2026, REI Co-op’s estimated Share of Search among hiking pole brands worldwide peaked at 17.9% in May 2026 and was lowest at 14.2% in January 2026.

## How did search popularity change for hiking pole brands worldwide in August 2026?

- In August 2026, REI Co-op gained estimated Share of Search among hiking pole brands worldwide, from 15.1% to 17.6%.
- In August 2026, Leki gained estimated Share of Search among hiking pole brands worldwide, from 6.8% to 7.9%.
- In August 2026, Black Diamond lost estimated Share of Search among hiking pole brands worldwide, from 75.1% to 71.6%.
- In August 2026, Komperdell rose from 5th to 4th among hiking pole brands worldwide.
- In August 2026, Cascade Mountain Tech fell from 4th to 5th among hiking pole brands worldwide.
- Estimated monthly branded searches for Trekmates worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hiking pole brands | 74K | 14.9% | 2 |
| Nov 2025 | Hiking pole brands | 110K | 17.6% | 2 |
| Dec 2025 | Hiking pole brands | 110K | 17.2% | 2 |
| Jan 2026 | Hiking pole brands | 90.5K | 14.2% | 2 |
| Feb 2026 | Hiking pole brands | 74K | 14.2% | 2 |
| Mar 2026 | Hiking pole brands | 90.5K | 17.3% | 2 |
| Apr 2026 | Hiking pole brands | 74K | 15.2% | 2 |
| May 2026 | Hiking pole brands | 90.5K | 17.9% | 2 |
| Jun 2026 | Hiking pole brands | 74K | 17.6% | 2 |
| Jul 2026 | Hiking pole brands | 74K | 15.1% | 2 |
| Aug 2026 | Hiking pole brands | 90.5K | 17.6% | 2 |
| Sep 2026 | Hiking pole brands | — | — | — |

## How is REI Co-op measured?

Brandwave collects information about searches that people make online using REI Co-op’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rei co-op”

## Which hiking pole brands compete with REI Co-op?

- [Black Diamond](/demand/global-en/brands/black-diamond): Head-to-head: /demand/global-en/compare/black-diamond-vs-rei-coop
- [Leki](/demand/global-en/brands/leki): Head-to-head: /demand/global-en/compare/leki-vs-rei-coop
- [Komperdell](/demand/global-en/brands/komperdell): Head-to-head: /demand/global-en/compare/komperdell-vs-rei-coop
- [Cascade Mountain Tech](/demand/global-en/brands/cascade-mountain): Head-to-head: /demand/global-en/compare/cascade-mountain-vs-rei-coop
- [Trekmates](/demand/global-en/brands/trekmates): Head-to-head: /demand/global-en/compare/rei-coop-vs-trekmates

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "REI Co-op: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rei-coop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.