---
title: "Refract: search popularity and Share of Search worldwide"
description: "Refract is a conversation intelligence platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/refract"
publisher: "Brandwave"
---

# Refract: search popularity and Share of Search worldwide

Refract is a conversation intelligence platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Refract
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among conversation intelligence platforms**: 50.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Conversation intelligence platforms | 1 | 50.1% | 22.2K |

- [Conversation intelligence platforms](/demand/global-en/categories/conversation-intelligence-platforms)

## How has branded search demand for Refract changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Refract worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide increased from 43.8% to 50.1%.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide peaked at 77.8% in July 2026 and was lowest at 38.2% in June 2026.

## How did search popularity change for conversation intelligence platforms worldwide in August 2026?

- In August 2026, Avoma overtook Gong to rank 2nd among conversation intelligence platforms worldwide, at 23.4%.
- In August 2026, Gong gained estimated Share of Search among conversation intelligence platforms worldwide, from 9.4% to 17%.
- In August 2026, Chorus gained estimated Share of Search among conversation intelligence platforms worldwide, from 2.4% to 6.4%.
- In August 2026, Jiminny gained estimated Share of Search among conversation intelligence platforms worldwide, from 1.4% to 3.1%.
- In August 2026, Refract lost estimated Share of Search among conversation intelligence platforms worldwide, from 77.8% to 50.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Conversation intelligence platforms | 22.2K | 43.8% | 1 |
| Nov 2025 | Conversation intelligence platforms | 18.1K | 41.7% | 1 |
| Dec 2025 | Conversation intelligence platforms | 18.1K | 44.1% | 1 |
| Jan 2026 | Conversation intelligence platforms | 22.2K | 44.1% | 1 |
| Feb 2026 | Conversation intelligence platforms | 22.2K | 45.6% | 1 |
| Mar 2026 | Conversation intelligence platforms | 22.2K | 41% | 1 |
| Apr 2026 | Conversation intelligence platforms | 22.2K | 41.2% | 1 |
| May 2026 | Conversation intelligence platforms | 22.2K | 45.1% | 1 |
| Jun 2026 | Conversation intelligence platforms | 18.1K | 38.2% | 1 |
| Jul 2026 | Conversation intelligence platforms | 90.5K | 77.8% | 1 |
| Aug 2026 | Conversation intelligence platforms | 22.2K | 50.1% | 1 |
| Sep 2026 | Conversation intelligence platforms | — | — | — |

## How is Refract measured?

Brandwave collects information about searches that people make online using Refract’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “refract”

## Which conversation intelligence platforms compete with Refract?

- [Avoma](/demand/global-en/brands/avoma): Head-to-head: /demand/global-en/compare/avoma-vs-refract
- [Gong](/demand/global-en/brands/gong): Head-to-head: /demand/global-en/compare/gong-vs-refract
- [Chorus](/demand/global-en/brands/chorus): Head-to-head: /demand/global-en/compare/chorus-vs-refract
- [Jiminny](/demand/global-en/brands/jiminny): Head-to-head: /demand/global-en/compare/jiminny-vs-refract

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Refract: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/refract

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/refract. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.