---
title: "ReferenceEdge: search popularity and Share of Search worldwide"
description: "ReferenceEdge offers customer references solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/referenceedge"
publisher: "Brandwave"
---

# ReferenceEdge: search popularity and Share of Search worldwide

ReferenceEdge offers customer references solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ReferenceEdge
- **Owned by**: Point of Reference
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among customer reference management platforms**: 7.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer reference management platforms | 4 | 7.3% | 170 |

- [Customer reference management platforms](/demand/global-en/categories/customer-reference-management-platforms)

## How has branded search demand for ReferenceEdge changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ReferenceEdge worldwide fell from 260 to 170.
- Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide decreased from 7.9% to 7.3%.
- Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide peaked at 8.7% in February 2026 and was lowest at 5.8% in July 2026.

## How did search popularity change for customer reference management platforms worldwide in August 2026?

- In August 2026, Deeto gained estimated Share of Search among customer reference management platforms worldwide, from 53.9% to 55.6%.
- In August 2026, ReferenceEdge gained estimated Share of Search among customer reference management platforms worldwide, from 5.8% to 7.3%.
- In August 2026, RO Innovation gained estimated Share of Search among customer reference management platforms worldwide, from 3.7% to 4.7%.
- In August 2026, Influitive lost estimated Share of Search among customer reference management platforms worldwide, from 25.7% to 21.4%.
- Estimated monthly branded searches for SlapFive worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer reference management platforms | 260 | 7.9% | 4 |
| Nov 2025 | Customer reference management platforms | 210 | 7% | 4 |
| Dec 2025 | Customer reference management platforms | 210 | 7% | 4 |
| Jan 2026 | Customer reference management platforms | 260 | 8.6% | 4 |
| Feb 2026 | Customer reference management platforms | 260 | 8.7% | 3 |
| Mar 2026 | Customer reference management platforms | 260 | 8.5% | 4 |
| Apr 2026 | Customer reference management platforms | 170 | 6% | 4 |
| May 2026 | Customer reference management platforms | 170 | 6.7% | 5 |
| Jun 2026 | Customer reference management platforms | 210 | 7.5% | 4 |
| Jul 2026 | Customer reference management platforms | 140 | 5.8% | 4 |
| Aug 2026 | Customer reference management platforms | 170 | 7.3% | 4 |
| Sep 2026 | Customer reference management platforms | — | — | — |

## How is ReferenceEdge measured?

Brandwave collects information about searches that people make online using ReferenceEdge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “reference edge”
- “referenceedge”

## Which customer reference management platforms compete with ReferenceEdge?

- [Deeto](/demand/global-en/brands/deeto): Head-to-head: /demand/global-en/compare/deeto-vs-referenceedge
- [Influitive](/demand/global-en/brands/influitive): Head-to-head: /demand/global-en/compare/influitive-vs-referenceedge
- [SlapFive](/demand/global-en/brands/slapfive): Head-to-head: /demand/global-en/compare/referenceedge-vs-slapfive
- [RO Innovation](/demand/global-en/brands/ro-innovation): Head-to-head: /demand/global-en/compare/referenceedge-vs-ro-innovation

## Who owns ReferenceEdge?

ReferenceEdge is owned by Point of Reference. Brandwave does not track any other brands owned by Point of Reference.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns ReferenceEdge?

ReferenceEdge is owned by Point of Reference. Brandwave does not track any other brands owned by Point of Reference.

## Cite this page

Brandwave. "ReferenceEdge: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/referenceedge

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/referenceedge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.