--- title: "Reef: search popularity and Share of Search worldwide" description: "Reef is sandal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/reef-sandals" publisher: "Brandwave" --- # Reef: search popularity and Share of Search worldwide Reef is sandal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Reef - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sandals**: 0.69% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sandals | 4 | 0.69% | 135K | | Flip flops | 4 | 1.1% | 135K | - [Sandals](/demand/global-en/categories/sandals) - [Flip flops](/demand/global-en/categories/flip-flops) ## How has branded search demand for Reef changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Reef worldwide rose from 49.5K to 135K. - Across the 11 months ending August 2026, Reef’s estimated Share of Search among sandals worldwide held steady, from 0.37% to 0.69%. - Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide increased from 0.57% to 1.1%. - Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide peaked at 2.1% in May 2026 and was lowest at 0.39% in December 2025. ## How did search popularity change for sandals worldwide in August 2026? - Crocs’ estimated Share of Search among sandals worldwide has gained ground for 3 months in a row, from 43.8% to 46.7% in August 2026. - Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026. - Estimated monthly branded searches for Chaco worldwide rose 173.1% over 11 measured months, from 27.1K to 74K in August 2026. - Estimated monthly branded searches for Reef worldwide rose 172.7% over 11 measured months, from 49.5K to 135K in August 2026. - Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026. - Estimated monthly branded searches for Teva worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. ## How did search popularity change for flip flops worldwide in August 2026? - Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026. - Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026. - Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026. - Estimated monthly branded searches for Archies worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026. - Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026. - Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sandals | 49.5K | 0.37% | 4 | | Nov 2025 | Sandals | 49.5K | 0.29% | 4 | | Dec 2025 | Sandals | 49.5K | 0.26% | 4 | | Jan 2026 | Sandals | 49.5K | 0.43% | 4 | | Feb 2026 | Sandals | 74K | 0.64% | 4 | | Mar 2026 | Sandals | 165K | 0.99% | 4 | | Apr 2026 | Sandals | 165K | 0.9% | 4 | | May 2026 | Sandals | 246K | 1.2% | 4 | | Jun 2026 | Sandals | 246K | 1% | 4 | | Jul 2026 | Sandals | 201K | 0.84% | 4 | | Aug 2026 | Sandals | 135K | 0.69% | 4 | | Sep 2026 | Sandals | — | — | — | | Oct 2025 | Flip flops | 49.5K | 0.57% | 4 | | Nov 2025 | Flip flops | 49.5K | 0.44% | 4 | | Dec 2025 | Flip flops | 49.5K | 0.39% | 4 | | Jan 2026 | Flip flops | 49.5K | 0.65% | 4 | | Feb 2026 | Flip flops | 74K | 0.98% | 4 | | Mar 2026 | Flip flops | 165K | 1.5% | 4 | | Apr 2026 | Flip flops | 165K | 1.5% | 4 | | May 2026 | Flip flops | 246K | 2.1% | 4 | | Jun 2026 | Flip flops | 246K | 1.6% | 4 | | Jul 2026 | Flip flops | 201K | 1.3% | 4 | | Aug 2026 | Flip flops | 135K | 1.1% | 4 | | Sep 2026 | Flip flops | — | — | — | ## How is Reef measured? Brandwave collects information about searches that people make online using Reef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “reef sandals” ## Which sandals compete with Reef? - [Crocs](/demand/global-en/brands/crocs): Head-to-head: /demand/global-en/compare/crocs-vs-reef-sandals - [Birkenstock](/demand/global-en/brands/birkenstock): Head-to-head: /demand/global-en/compare/birkenstock-vs-reef-sandals - [Havaianas](/demand/global-en/brands/havaianas): Head-to-head: /demand/global-en/compare/havaianas-vs-reef-sandals - [Chaco](/demand/global-en/brands/chaco): Head-to-head: /demand/global-en/compare/chaco-vs-reef-sandals - [Teva](/demand/global-en/brands/teva): Head-to-head: /demand/global-en/compare/reef-sandals-vs-teva ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Reef: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/reef-sandals This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/reef-sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.