--- title: "How popular is Redington? Searches and AI answers worldwide" description: "Redington makes fly rods, reels and waders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/redington" publisher: "Brandwave" --- # How popular is Redington? Searches and AI answers worldwide Redington makes fly rods, reels and waders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Redington - **Owned by**: Far Bank Enterprises - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among fishing wader brands**: 1.7% ## Where does Redington compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fishing wader brands | 4 | 1.7% | 1.9K | | Fly rod brands | 4 | 10.7% | 4.4K | - [Fishing wader brands](/demand/global-en/categories/fishing-wader-brands) - [Fly rod brands](/demand/global-en/categories/fly-rod-brands) ## Top fishing wader brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redington did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simms | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Orvis | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Frogg Toggs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Redington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caddis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fishing wader brands - Asked ChatGPT "What are the best fishing waders?": 1. Orvis, 2. Frogg Toggs, 3. Simms - Asked ChatGPT "Which waders last longest for fly fishing?": 1. Simms, 2. Orvis - Asked ChatGPT "What breathable waders are worth buying?": 1. Simms, 2. Orvis, 3. Frogg Toggs - Searched Google, AI Overview "waders": 1. Simms - Searched Google, AI Overview "best waders": 1. Simms, 2. Orvis Not named in any answer: Redington and Caddis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Redington changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Redington worldwide fell from 8.3K to 6.3K. - Across the 12 months ending October 2026, Redington’s share of searches among fishing wader brands worldwide decreased from 2.5% to 1.7%. - Across the 12 months ending October 2026, Redington’s share of searches among fishing wader brands worldwide peaked at 2.8% in March 2026 and was lowest at 1.6% in August 2026. - Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide decreased from 11.3% to 10.7%. - Across the 12 months ending October 2026, Redington’s share of searches among fly rod brands worldwide peaked at 13.6% in March 2026 and was lowest at 10.7% in October 2026. ## How did search popularity change for fishing wader brands worldwide in October 2026? - In October 2026, Frogg Toggs gained share of searches among fishing wader brands worldwide, from 7.8% to 11.1%. - In October 2026, Orvis gained share of searches among fishing wader brands worldwide, from 4.2% to 4.9%. - In October 2026, Simms lost share of searches among fishing wader brands worldwide, from 85.3% to 81.1%. - Estimated monthly branded searches for Caddis worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026. - Estimated monthly branded searches for Redington worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in October 2026. ## How did search popularity change for fly rod brands worldwide in October 2026? - In October 2026, Scott overtook Echo to rank 5th among fly rod brands worldwide, with 10.7% of the searches. - In October 2026, G. Loomis overtook Douglas to rank 10th among fly rod brands worldwide, with 3.9% of the searches. - In October 2026, Sage gained share of searches among fly rod brands worldwide, from 18% to 19.1%. - In October 2026, Winston gained share of searches among fly rod brands worldwide, from 6.4% to 7%. - In October 2026, Thomas & Thomas gained share of searches among fly rod brands worldwide, from 5.3% to 5.8%. - In October 2026, Temple Fork Outfitters lost share of searches among fly rod brands worldwide, from 17.5% to 15.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Fishing wader brands | 2.9K | 2.5% | 4 | | Dec 2025 | Fishing wader brands | 2.4K | 2% | 4 | | Jan 2026 | Fishing wader brands | 1.9K | 1.8% | 4 | | Feb 2026 | Fishing wader brands | 1.9K | 2.2% | 4 | | Mar 2026 | Fishing wader brands | 2.9K | 2.8% | 4 | | Apr 2026 | Fishing wader brands | 2.9K | 2.7% | 4 | | May 2026 | Fishing wader brands | 2.4K | 2.3% | 4 | | Jun 2026 | Fishing wader brands | 1.9K | 1.8% | 4 | | Jul 2026 | Fishing wader brands | 1.9K | 2.1% | 4 | | Aug 2026 | Fishing wader brands | 1.6K | 1.6% | 4 | | Sep 2026 | Fishing wader brands | 1.9K | 1.8% | 4 | | Oct 2026 | Fishing wader brands | 1.9K | 1.7% | 4 | | Nov 2025 | Fly rod brands | 5.4K | 11.3% | 4 | | Dec 2025 | Fly rod brands | 5.4K | 11.4% | 4 | | Jan 2026 | Fly rod brands | 5.4K | 11.3% | 3 | | Feb 2026 | Fly rod brands | 5.4K | 11.7% | 3 | | Mar 2026 | Fly rod brands | 8.1K | 13.6% | 3 | | Apr 2026 | Fly rod brands | 6.6K | 11.3% | 4 | | May 2026 | Fly rod brands | 8.1K | 13.5% | 3 | | Jun 2026 | Fly rod brands | 8.1K | 13.1% | 3 | | Jul 2026 | Fly rod brands | 8.1K | 13.5% | 3 | | Aug 2026 | Fly rod brands | 8.1K | 13.6% | 3 | | Sep 2026 | Fly rod brands | 5.4K | 11.8% | 4 | | Oct 2026 | Fly rod brands | 4.4K | 10.7% | 4 | ## How are Redington’s branded searches counted? Brandwave collects information about searches that people make online using Redington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “redington fly rod” - “redington waders” ## Which fishing wader brands compete with Redington? - [Simms](/demand/global-en/brands/simms): Head-to-head: /demand/global-en/compare/redington-vs-simms - [Frogg Toggs](/demand/global-en/brands/frogg-toggs): Head-to-head: /demand/global-en/compare/frogg-toggs-vs-redington - [Orvis](/demand/global-en/brands/orvis): Head-to-head: /demand/global-en/compare/orvis-vs-redington - [Caddis](/demand/global-en/brands/caddis): Head-to-head: /demand/global-en/compare/caddis-vs-redington ## Who owns Redington? Redington is owned by Far Bank Enterprises. Brandwave also tracks Sage, owned by the same company, worldwide. - [Far Bank Enterprises](/demand/global-en/companies/far-bank): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Redington? Redington is owned by Far Bank Enterprises. Brandwave also tracks Sage, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Redington? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/redington This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/redington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.