---
title: "Redfin: search popularity and Share of Search worldwide"
description: "Redfin is a property marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/redfin"
publisher: "Brandwave"
---

# Redfin: search popularity and Share of Search worldwide

Redfin is a property marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Redfin
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among real estate marketplaces**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Real estate marketplaces | 3 | 5.5% | 2.2M |

- [Real estate marketplaces](/demand/global-en/categories/real-estate-marketplaces)

## How has branded search demand for Redfin changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Redfin worldwide held steady at 2.2M.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide decreased from 6.3% to 5.5%.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide peaked at 6.3% in October 2025 and was lowest at 5.2% in November 2025.

## How did search popularity change for real estate marketplaces worldwide in August 2026?

- Estimated monthly branded searches for Realtor.com worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
- Estimated monthly branded searches for Zillow worldwide rose 22.1% over 11 measured months, from 20.4M to 24.9M in August 2026.
- Estimated monthly branded searches for Trulia worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Real estate marketplaces | 2.2M | 6.3% | 3 |
| Nov 2025 | Real estate marketplaces | 1.8M | 5.2% | 3 |
| Dec 2025 | Real estate marketplaces | 1.8M | 6.3% | 3 |
| Jan 2026 | Real estate marketplaces | 2.2M | 5.9% | 3 |
| Feb 2026 | Real estate marketplaces | 2.2M | 6.2% | 3 |
| Mar 2026 | Real estate marketplaces | 2.7M | 6.2% | 3 |
| Apr 2026 | Real estate marketplaces | 2.2M | 5.6% | 3 |
| May 2026 | Real estate marketplaces | 2.2M | 5.6% | 3 |
| Jun 2026 | Real estate marketplaces | 2.2M | 5.6% | 3 |
| Jul 2026 | Real estate marketplaces | 2.2M | 5.5% | 3 |
| Aug 2026 | Real estate marketplaces | 2.2M | 5.5% | 3 |
| Sep 2026 | Real estate marketplaces | — | — | — |

## How is Redfin measured?

Brandwave collects information about searches that people make online using Redfin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “redfin”

## Which real estate marketplaces compete with Redfin?

- [Zillow](/demand/global-en/brands/zillow): Head-to-head: /demand/global-en/compare/redfin-vs-zillow
- [Rightmove](/demand/global-en/brands/rightmove): Head-to-head: /demand/global-en/compare/redfin-vs-rightmove
- [Realtor.com](/demand/global-en/brands/realtor-com): Head-to-head: /demand/global-en/compare/realtor-com-vs-redfin
- [Trulia](/demand/global-en/brands/trulia): Head-to-head: /demand/global-en/compare/redfin-vs-trulia

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Redfin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/redfin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/redfin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.