---
title: "Redback: search popularity worldwide"
description: "Redback is a boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/redback"
publisher: "Brandwave"
---

# Redback: search popularity worldwide

Redback is a boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Redback
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among boot brands**: 0.56%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Boot brands | 5 | 0.56% | 60.5K |

- [Boot brands](/demand/global-en/categories/boot-brands)

## How has branded search demand for Redback changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Redback worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Redback’s estimated Share of Search among boot brands worldwide held steady, from 0.39% to 0.56%.

## How did search popularity change for boot brands worldwide in September 2026?

- In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 49.7% to 57%.
- In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.7% to 4.2%.
- In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 27.2% to 20.9%.
- In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 18.2% to 17%.
- In September 2026, Redback rose from 6th to 5th among boot brands worldwide.
- In September 2026, Merrell fell from 5th to 6th among boot brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Boot brands | 60.5K | 0.39% | 5 |
| Nov 2025 | Boot brands | 60.5K | 0.24% | 5 |
| Dec 2025 | Boot brands | 60.5K | 0.28% | 5 |
| Jan 2026 | Boot brands | 60.5K | 0.44% | 5 |
| Feb 2026 | Boot brands | 49.5K | 0.6% | 5 |
| Mar 2026 | Boot brands | 49.5K | 0.77% | 5 |
| Apr 2026 | Boot brands | 49.5K | 0.95% | 5 |
| May 2026 | Boot brands | 49.5K | 0.88% | 6 |
| Jun 2026 | Boot brands | 40.5K | 0.88% | 6 |
| Jul 2026 | Boot brands | 49.5K | 0.89% | 6 |
| Aug 2026 | Boot brands | 49.5K | 0.6% | 6 |
| Sep 2026 | Boot brands | 60.5K | 0.56% | 5 |

## How is Redback measured?

Brandwave collects information about searches that people make online using Redback’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “redback”

## Which boot brands compete with Redback?

- [UGG](/demand/global-en/brands/ugg): Head-to-head: /demand/global-en/compare/redback-vs-ugg
- [Timberland](/demand/global-en/brands/timberland): Head-to-head: /demand/global-en/compare/redback-vs-timberland
- [Dr. Martens](/demand/global-en/brands/dr-martens): Head-to-head: /demand/global-en/compare/dr-martens-vs-redback
- [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-redback
- [Merrell](/demand/global-en/brands/merrell): Head-to-head: /demand/global-en/compare/merrell-vs-redback

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Redback: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/redback

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/redback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.