--- title: "Red Kap: search popularity worldwide" description: "An American workwear brand that makes coveralls and work shirts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/red-kap" publisher: "Brandwave" --- # Red Kap: search popularity worldwide An American workwear brand that makes coveralls and work shirts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Red Kap - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among workwear brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workwear brands | 6 | 2.3% | 33.1K | | Work shirts brands | 2 | 6.3% | 33.1K | | Boiler suit brands | 1 | 52.5% | 33.1K | - [Workwear brands](/demand/global-en/categories/workwear-brands) - [Work shirts brands](/demand/global-en/categories/work-shirts-brands) - [Boiler suit brands](/demand/global-en/categories/boiler-suit-brands) ## Top workwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Red Kap was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Red Kap is the fifth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dickies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Duluth Trading Company | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TRUEWERK | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Red Kap | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ariat | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Blåkläder | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Wrangler RIGGS Workwear | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hard Yakka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bisley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workwear brands - Asked ChatGPT "Which workwear brand should I buy?": 1. Carhartt, 2. Dickies, 3. Duluth Trading Company, 4. Wrangler RIGGS Workwear - Asked ChatGPT "What are the best workwear brands?": 1. Carhartt, 2. Dickies, 3. Duluth Trading Company, 4. Red Kap, 5. TRUEWERK, 6. Ariat, 7. Blåkläder, 8. Wrangler RIGGS Workwear - Asked ChatGPT "What's the best workwear brand for tradespeople?": 1. Carhartt, 2. Duluth Trading Company, 3. Dickies, 4. Blåkläder, 5. TRUEWERK - Searched Google, AI Overview "workwear brands": 1. Carhartt, 2. Dickies, 3. Duluth Trading Company, 4. Ariat, 5. Red Kap, 6. TRUEWERK - Searched Google, AI Overview "durable workwear": 1. Carhartt, 2. TRUEWERK, 3. Dickies Not named in any answer: Portwest, Hard Yakka, Caterpillar and Bisley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Red Kap changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Red Kap worldwide held steady at 33.1K. - Across the 12 months ending September 2026, Red Kap’s share of searches among workwear brands worldwide peaked at 2.6% in March 2026 and was lowest at 1.5% in November 2025. - Across the 12 months ending September 2026, Red Kap rose from 7th to 6th among workwear brands worldwide. - Across the 12 months ending September 2026, Red Kap’s share of searches among work shirts brands worldwide peaked at 8.8% in March 2026 and was lowest at 3.7% in November 2025. - Across the 12 months ending September 2026, Red Kap rose from 3rd to 2nd among work shirts brands worldwide. - Across the 12 months ending September 2026, Red Kap’s share of searches among boiler suit brands worldwide increased from 39.1% to 52.5%. - Across the 12 months ending September 2026, Red Kap rose from 2nd to 1st among boiler suit brands worldwide. ## How did search popularity change for workwear brands worldwide in September 2026? - In September 2026, Portwest overtook TRUEWERK to rank 4th among workwear brands worldwide, with 4.2% of the searches. - In September 2026, Blåkläder gained share of searches among workwear brands worldwide, from 4.4% to 6.4%. - In September 2026, Ariat lost share of searches among workwear brands worldwide, from 48.5% to 47.2%. - In September 2026, Duluth Trading Company lost share of searches among workwear brands worldwide, from 32.5% to 31.6%. - TRUEWERK’s share of searches among workwear brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.2% in September 2026. - In September 2026, Dickies rose from 9th to 8th among workwear brands worldwide. ## How did search popularity change for work shirts brands worldwide in September 2026? - In September 2026, Red Kap overtook Gildan to rank 2nd among work shirts brands worldwide, with 6.3% of the searches. - In September 2026, Gildan lost share of searches among work shirts brands worldwide, from 5.2% to 4.2%. - Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## How did search popularity change for boiler suit brands worldwide in September 2026? - In September 2026, Red Kap gained share of searches among boiler suit brands worldwide, from 45% to 52.5%. - In September 2026, Hard Yakka lost share of searches among boiler suit brands worldwide, from 30.1% to 23.5%. - In September 2026, Dickies lost share of searches among boiler suit brands worldwide, from 24.6% to 23.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workwear brands | 33.1K | 2.2% | 7 | | Nov 2025 | Workwear brands | 33.1K | 1.5% | 6 | | Dec 2025 | Workwear brands | 33.1K | 1.6% | 6 | | Jan 2026 | Workwear brands | 27.1K | 1.9% | 6 | | Feb 2026 | Workwear brands | 27.1K | 2.4% | 6 | | Mar 2026 | Workwear brands | 33.1K | 2.6% | 6 | | Apr 2026 | Workwear brands | 27.1K | 2.2% | 6 | | May 2026 | Workwear brands | 27.1K | 2% | 6 | | Jun 2026 | Workwear brands | 33.1K | 2.3% | 6 | | Jul 2026 | Workwear brands | 27.1K | 2.2% | 6 | | Aug 2026 | Workwear brands | 27.1K | 2% | 6 | | Sep 2026 | Workwear brands | 33.1K | 2.3% | 6 | | Oct 2025 | Work shirts brands | 33.1K | 6.1% | 3 | | Nov 2025 | Work shirts brands | 33.1K | 3.7% | 2 | | Dec 2025 | Work shirts brands | 33.1K | 3.7% | 2 | | Jan 2026 | Work shirts brands | 27.1K | 5.2% | 2 | | Feb 2026 | Work shirts brands | 27.1K | 7.4% | 2 | | Mar 2026 | Work shirts brands | 33.1K | 8.8% | 2 | | Apr 2026 | Work shirts brands | 27.1K | 7.3% | 2 | | May 2026 | Work shirts brands | 27.1K | 6.1% | 3 | | Jun 2026 | Work shirts brands | 33.1K | 6.3% | 2 | | Jul 2026 | Work shirts brands | 27.1K | 5.2% | 2 | | Aug 2026 | Work shirts brands | 27.1K | 5.2% | 3 | | Sep 2026 | Work shirts brands | 33.1K | 6.3% | 2 | | Oct 2025 | Boiler suit brands | 33.1K | 39.1% | 2 | | Nov 2025 | Boiler suit brands | 33.1K | 44.9% | 1 | | Dec 2025 | Boiler suit brands | 33.1K | 48.7% | 1 | | Jan 2026 | Boiler suit brands | 27.1K | 44.9% | 1 | | Feb 2026 | Boiler suit brands | 27.1K | 47.5% | 1 | | Mar 2026 | Boiler suit brands | 33.1K | 50% | 1 | | Apr 2026 | Boiler suit brands | 27.1K | 45% | 1 | | May 2026 | Boiler suit brands | 27.1K | 45% | 1 | | Jun 2026 | Boiler suit brands | 33.1K | 52.2% | 1 | | Jul 2026 | Boiler suit brands | 27.1K | 50.1% | 1 | | Aug 2026 | Boiler suit brands | 27.1K | 45% | 1 | | Sep 2026 | Boiler suit brands | 33.1K | 52.5% | 1 | ## How are Red Kap’s branded searches counted? Brandwave collects information about searches that people make online using Red Kap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “red kap” ## Which workwear brands compete with Red Kap? - [Ariat](/demand/global-en/brands/ariat) - [Duluth Trading Company](/demand/global-en/brands/duluth-trading-company) - [Blåkläder](/demand/global-en/brands/blaklader): Head-to-head: /demand/global-en/compare/blaklader-vs-red-kap - [Portwest](/demand/global-en/brands/portwest): Head-to-head: /demand/global-en/compare/portwest-vs-red-kap - [TRUEWERK](/demand/global-en/brands/truewerk): Head-to-head: /demand/global-en/compare/red-kap-vs-truewerk - [Carhartt](/demand/global-en/brands/carhartt): Head-to-head: /demand/global-en/compare/carhartt-vs-red-kap - [Dickies](/demand/global-en/brands/dickies): Head-to-head: /demand/global-en/compare/dickies-vs-red-kap - [Hard Yakka](/demand/global-en/brands/hard-yakka) - [Caterpillar](/demand/global-en/brands/caterpillar) - [Wrangler RIGGS Workwear](/demand/global-en/brands/wrangler-riggs-workwear) - [Bisley](/demand/global-en/brands/bisley) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Red Kap: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/red-kap This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/red-kap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.