---
title: "Red Cross: search popularity worldwide"
description: "Red Cross is first aid training provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/red-cross"
publisher: "Brandwave"
---

# Red Cross: search popularity worldwide

Red Cross is first aid training provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Red Cross
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among first aid training**: 79.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| First aid training | 1 | 79.6% | 375K |

- [First aid training](/demand/global-en/categories/first-aid-training)

## How has branded search demand for Red Cross changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Red Cross worldwide fell from 557K to 375K.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide decreased from 82.8% to 79.6%.
- Across the 11 months ending August 2026, Red Cross’ estimated Share of Search among first aid training worldwide peaked at 85.3% in February 2026 and was lowest at 76.3% in June 2026.

## How did search popularity change for first aid training worldwide in August 2026?

- St John Ambulance’s estimated Share of Search among first aid training worldwide has lost ground for 3 months in a row, from 22.4% to 19.2% in August 2026.
- Estimated monthly branded searches for First Aid Awards worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for Red Cross worldwide fell 32.7% over 11 measured months, from 557K to 375K in August 2026.
- Estimated monthly branded searches for Rescue Training worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | First aid training | 557K | 82.8% | 1 |
| Nov 2025 | First aid training | 557K | 82.8% | 1 |
| Dec 2025 | First aid training | 455K | 85.2% | 1 |
| Jan 2026 | First aid training | 558K | 82.6% | 1 |
| Feb 2026 | First aid training | 680K | 85.3% | 1 |
| Mar 2026 | First aid training | 681K | 82.7% | 1 |
| Apr 2026 | First aid training | 457K | 79.7% | 1 |
| May 2026 | First aid training | 375K | 76.4% | 1 |
| Jun 2026 | First aid training | 375K | 76.3% | 1 |
| Jul 2026 | First aid training | 375K | 79.7% | 1 |
| Aug 2026 | First aid training | 375K | 79.6% | 1 |
| Sep 2026 | First aid training | — | — | — |

## How is Red Cross measured?

Brandwave collects information about searches that people make online using Red Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “red cross”
- “red cross first aid”

## Which first aid training compete with Red Cross?

- [St John Ambulance](/demand/global-en/brands/st-john-ambulance): Head-to-head: /demand/global-en/compare/red-cross-vs-st-john-ambulance
- [ProTrainings](/demand/global-en/brands/protrainings): Head-to-head: /demand/global-en/compare/protrainings-vs-red-cross
- [Rescue Training](/demand/global-en/brands/rescue-training): Head-to-head: /demand/global-en/compare/red-cross-vs-rescue-training
- [First Aid Awards](/demand/global-en/brands/first-aid-awards): Head-to-head: /demand/global-en/compare/first-aid-awards-vs-red-cross
- [Response Training](/demand/global-en/brands/response-training): Head-to-head: /demand/global-en/compare/red-cross-vs-response-training

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Red Cross: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/red-cross

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/red-cross. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.