---
title: "Readers: search popularity and Share of Search worldwide"
description: "Readers is cricket ball maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/readers-cricket"
publisher: "Brandwave"
---

# Readers: search popularity and Share of Search worldwide

Readers is cricket ball maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Readers
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cricket balls**: 0.12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cricket balls | 6 | 0.12% | 140 |

- [Cricket balls](/demand/global-en/categories/cricket-balls)

## How has branded search demand for Readers changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Readers worldwide rose from 70 to 140.
- Across the 11 months ending August 2026, Readers’ estimated Share of Search among cricket balls worldwide held steady, from 0.06% to 0.12%.

## How did search popularity change for cricket balls worldwide in August 2026?

- In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.
- In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.
- In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%.
- In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%.
- Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
- Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cricket balls | 70 | 0.06% | 6 |
| Nov 2025 | Cricket balls | 90 | 0.07% | 6 |
| Dec 2025 | Cricket balls | 90 | 0.07% | 6 |
| Jan 2026 | Cricket balls | 110 | 0.07% | 6 |
| Feb 2026 | Cricket balls | 110 | 0.09% | 6 |
| Mar 2026 | Cricket balls | 140 | 0.09% | 6 |
| Apr 2026 | Cricket balls | 260 | 0.16% | 6 |
| May 2026 | Cricket balls | 320 | 0.17% | 6 |
| Jun 2026 | Cricket balls | 210 | 0.14% | 6 |
| Jul 2026 | Cricket balls | 480 | 0.37% | 6 |
| Aug 2026 | Cricket balls | 140 | 0.12% | 6 |
| Sep 2026 | Cricket balls | — | — | — |

## How is Readers measured?

Brandwave collects information about searches that people make online using Readers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “readers cricket”

## Which cricket balls compete with Readers?

- [Duke's](/demand/global-en/brands/dukes): Head-to-head: /demand/global-en/compare/dukes-vs-readers-cricket
- [Gray-Nicolls](/demand/global-en/brands/gray-nicolls): Head-to-head: /demand/global-en/compare/gray-nicolls-vs-readers-cricket
- [Kookaburra](/demand/global-en/brands/kookaburra): Head-to-head: /demand/global-en/compare/kookaburra-vs-readers-cricket
- [SG](/demand/global-en/brands/sg-cricket): Head-to-head: /demand/global-en/compare/readers-cricket-vs-sg-cricket
- [Gunn & Moore](/demand/global-en/brands/gunn-and-moore): Head-to-head: /demand/global-en/compare/gunn-and-moore-vs-readers-cricket

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Readers: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/readers-cricket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/readers-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.