---
title: "RB2B: search popularity and Share of Search worldwide"
description: "RB2B is a website visitor identification platform that helps marketing teams identify companies visiting a website before they submit a form. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rb2b"
publisher: "Brandwave"
---

# RB2B: search popularity and Share of Search worldwide

RB2B is a website visitor identification platform that helps marketing teams identify companies visiting a website before they submit a form. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: RB2B
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among website visitor identification platforms**: 40.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Website visitor identification platforms | 1 | 40.1% | 10.8K |

- [Website visitor identification platforms](/demand/global-en/categories/website-visitor-identification-platforms)

## How has branded search demand for RB2B changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for RB2B worldwide held steady, from 10.7K to 10.8K.
- Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide decreased from 41.2% to 40.1%.
- Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide peaked at 47% in January 2026 and was lowest at 36% in June 2026.

## How did search popularity change for website visitor identification platforms worldwide in August 2026?

- Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide has lost ground for 3 months in a row, from 43.5% to 39% in August 2026.
- Estimated monthly branded searches for Albacross worldwide fell 31.4% over 11 measured months, from 2.4K to 1.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Website visitor identification platforms | 10.7K | 41.2% | 1 |
| Nov 2025 | Website visitor identification platforms | 8.9K | 37.1% | 1 |
| Dec 2025 | Website visitor identification platforms | 10.6K | 45% | 1 |
| Jan 2026 | Website visitor identification platforms | 13.4K | 47% | 1 |
| Feb 2026 | Website visitor identification platforms | 10.8K | 41% | 1 |
| Mar 2026 | Website visitor identification platforms | 13.3K | 42.1% | 1 |
| Apr 2026 | Website visitor identification platforms | 13K | 40% | 2 |
| May 2026 | Website visitor identification platforms | 10.8K | 36.8% | 2 |
| Jun 2026 | Website visitor identification platforms | 10.8K | 36% | 2 |
| Jul 2026 | Website visitor identification platforms | 10.8K | 40.1% | 1 |
| Aug 2026 | Website visitor identification platforms | 10.8K | 40.1% | 1 |
| Sep 2026 | Website visitor identification platforms | — | — | — |

## How is RB2B measured?

Brandwave collects information about searches that people make online using RB2B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rb2b”
- “rb2b alternatives”
- “rb2b competitors”
- “rb2b pricing”
- “rb2b pro”
- “rb2b reviews”
- “rb2b.com”

## Which website visitor identification platforms compete with RB2B?

- [Leadfeeder](/demand/global-en/brands/leadfeeder): Head-to-head: /demand/global-en/compare/leadfeeder-vs-rb2b
- [Factors.ai](/demand/global-en/brands/factors-ai): Head-to-head: /demand/global-en/compare/factors-ai-vs-rb2b
- [Albacross](/demand/global-en/brands/albacross): Head-to-head: /demand/global-en/compare/albacross-vs-rb2b
- [Warmly](/demand/global-en/brands/warmly): Head-to-head: /demand/global-en/compare/rb2b-vs-warmly

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "RB2B: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rb2b

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rb2b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.