---
title: "Razor: search popularity and Share of Search worldwide"
description: "Razor makes kids scooters or balance bikes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/razor"
publisher: "Brandwave"
---

# Razor: search popularity and Share of Search worldwide

Razor makes kids scooters or balance bikes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Razor
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kids scooters**: 0.35%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids scooters | 3 | 0.35% | 110K |
| Scooter brands | 1 | 52.6% | 110K |

- [Kids scooters](/demand/global-en/categories/kids-scooters)
- [Scooter brands](/demand/global-en/categories/scooter-brands)

## How has branded search demand for Razor changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Razor worldwide held steady at 110K.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooters worldwide held steady, from 0.43% to 0.35%.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among scooter brands worldwide increased from 50.6% to 52.6%.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among scooter brands worldwide peaked at 55.9% in June 2026 and was lowest at 38.8% in November 2025.

## How did search popularity change for kids scooters worldwide in August 2026?

- Estimated monthly branded searches for Segway worldwide rose 22.4% over 11 measured months, from 550K to 673K in August 2026.
- Estimated monthly branded searches for Decathlon worldwide rose 22.1% over 11 measured months, from 24.9M to 30.4M in August 2026.
- Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## How did search popularity change for scooter brands worldwide in August 2026?

- In August 2026, Micro Scooters gained estimated Share of Search among scooter brands worldwide, from 20.5% to 23.7%.
- In August 2026, Oxelo gained estimated Share of Search among scooter brands worldwide, from 6.1% to 7.1%.
- In August 2026, Razor lost estimated Share of Search among scooter brands worldwide, from 55.9% to 52.6%.
- In August 2026, Globber lost estimated Share of Search among scooter brands worldwide, from 16.8% to 15.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids scooters | 110K | 0.43% | 3 |
| Nov 2025 | Kids scooters | 110K | 0.35% | 4 |
| Dec 2025 | Kids scooters | 135K | 0.43% | 3 |
| Jan 2026 | Kids scooters | 74K | 0.24% | 3 |
| Feb 2026 | Kids scooters | 60.5K | 0.29% | 3 |
| Mar 2026 | Kids scooters | 90.5K | 0.35% | 3 |
| Apr 2026 | Kids scooters | 110K | 0.43% | 3 |
| May 2026 | Kids scooters | 135K | 0.52% | 3 |
| Jun 2026 | Kids scooters | 135K | 0.43% | 3 |
| Jul 2026 | Kids scooters | 135K | 0.43% | 3 |
| Aug 2026 | Kids scooters | 110K | 0.35% | 3 |
| Sep 2026 | Kids scooters | — | — | — |
| Oct 2025 | Scooter brands | 110K | 50.6% | 1 |
| Nov 2025 | Scooter brands | 110K | 38.8% | 2 |
| Dec 2025 | Scooter brands | 135K | 52.6% | 1 |
| Jan 2026 | Scooter brands | 74K | 47.7% | 1 |
| Feb 2026 | Scooter brands | 60.5K | 45.9% | 1 |
| Mar 2026 | Scooter brands | 90.5K | 43.5% | 1 |
| Apr 2026 | Scooter brands | 110K | 45.9% | 1 |
| May 2026 | Scooter brands | 135K | 50.9% | 1 |
| Jun 2026 | Scooter brands | 135K | 55.9% | 1 |
| Jul 2026 | Scooter brands | 135K | 55.9% | 1 |
| Aug 2026 | Scooter brands | 110K | 52.6% | 1 |
| Sep 2026 | Scooter brands | — | — | — |

## How is Razor measured?

Brandwave collects information about searches that people make online using Razor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “razor scooter”

## Which kids scooters compete with Razor?

- [Decathlon](/demand/global-en/brands/decathlon): Head-to-head: /demand/global-en/compare/decathlon-vs-razor
- [Segway](/demand/global-en/brands/segway): Head-to-head: /demand/global-en/compare/razor-vs-segway
- [Micro Scooters](/demand/global-en/brands/micro-scooters): Head-to-head: /demand/global-en/compare/micro-scooters-vs-razor
- [Globber](/demand/global-en/brands/globber): Head-to-head: /demand/global-en/compare/globber-vs-razor
- [Yvolution](/demand/global-en/brands/yvolution): Head-to-head: /demand/global-en/compare/razor-vs-yvolution

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Razor: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/razor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/razor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.