---
title: "Raz-Kids: search popularity and Share of Search worldwide"
description: "Raz-Kids is a reading app for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/raz-kids"
publisher: "Brandwave"
---

# Raz-Kids: search popularity and Share of Search worldwide

Raz-Kids is a reading app for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Raz-Kids
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among reading apps**: 22.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Reading apps | 3 | 22.6% | 246K |

- [Reading apps](/demand/global-en/categories/reading-apps)

## How has branded search demand for Raz-Kids changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Raz-Kids worldwide fell from 673K to 246K.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide decreased from 33.6% to 22.6%.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among reading apps worldwide peaked at 35.3% in January 2026 and was lowest at 22.6% in August 2026.
- Across the 11 months ending August 2026, Raz-Kids fell from 1st to 3rd among reading apps worldwide.

## How did search popularity change for reading apps worldwide in August 2026?

- In August 2026, Epic overtook Hooked on Phonics to take the highest estimated Share of Search among reading apps worldwide, at 33.8%.
- In August 2026, Reading Eggs lost estimated Share of Search among reading apps worldwide, from 49.8% to 33.8%.
- In August 2026, Raz-Kids lost estimated Share of Search among reading apps worldwide, from 27.3% to 22.6%.
- In August 2026, Hooked on Phonics lost estimated Share of Search among reading apps worldwide, from 12.2% to 8.3%.
- In August 2026, Duolingo ABC lost estimated Share of Search among reading apps worldwide, from 2.4% to 1.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reading apps | 673K | 33.6% | 1 |
| Nov 2025 | Reading apps | 550K | 31.2% | 2 |
| Dec 2025 | Reading apps | 368K | 30.9% | 2 |
| Jan 2026 | Reading apps | 550K | 35.3% | 1 |
| Feb 2026 | Reading apps | 450K | 29.2% | 3 |
| Mar 2026 | Reading apps | 450K | 27.1% | 3 |
| Apr 2026 | Reading apps | 450K | 33.6% | 1 |
| May 2026 | Reading apps | 368K | 26.5% | 3 |
| Jun 2026 | Reading apps | 246K | 25.9% | 2 |
| Jul 2026 | Reading apps | 165K | 27.3% | 2 |
| Aug 2026 | Reading apps | 246K | 22.6% | 3 |
| Sep 2026 | Reading apps | — | — | — |

## How is Raz-Kids measured?

Brandwave collects information about searches that people make online using Raz-Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “razkids”

## Which reading apps compete with Raz-Kids?

- [Epic](/demand/global-en/brands/epic): Head-to-head: /demand/global-en/compare/epic-vs-raz-kids
- [Reading Eggs](/demand/global-en/brands/reading-eggs): Head-to-head: /demand/global-en/compare/raz-kids-vs-reading-eggs
- [Hooked on Phonics](/demand/global-en/brands/hooked-on-phonics): Head-to-head: /demand/global-en/compare/hooked-on-phonics-vs-raz-kids
- [Duolingo ABC](/demand/global-en/brands/duolingo-abc): Head-to-head: /demand/global-en/compare/duolingo-abc-vs-raz-kids

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Raz-Kids: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/raz-kids

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/raz-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.