---
title: "Ray-Ban: search popularity and Share of Search worldwide"
description: "Ray-Ban is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ray-ban"
publisher: "Brandwave"
---

# Ray-Ban: search popularity and Share of Search worldwide

Ray-Ban is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ray-Ban
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sunglass brands**: 29.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sunglass brands | 2 | 29.2% | 2.7M |

- [Sunglass brands](/demand/global-en/categories/sunglass-brands)

## How has branded search demand for Ray-Ban changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ray-Ban worldwide rose from 1.8M to 2.7M.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide increased from 20.2% to 29.2%.
- Across the 11 months ending August 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide peaked at 33.3% in June 2026 and was lowest at 20.2% in October 2025.
- Across the 11 months ending August 2026, Ray-Ban rose from 3rd to 2nd among sunglass brands worldwide.

## How did search popularity change for sunglass brands worldwide in August 2026?

- In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
- In August 2026, Oakley gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
- In August 2026, Prada gained estimated Share of Search among sunglass brands worldwide, from 18.2% to 19.5%.
- In August 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 33.3% to 29.2%.
- Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunglass brands | 1.8M | 20.2% | 3 |
| Nov 2025 | Sunglass brands | 2.7M | 26.5% | 2 |
| Dec 2025 | Sunglass brands | 2.7M | 23.7% | 3 |
| Jan 2026 | Sunglass brands | 2.2M | 22.9% | 3 |
| Feb 2026 | Sunglass brands | 2.2M | 26.5% | 2 |
| Mar 2026 | Sunglass brands | 2.7M | 27.5% | 2 |
| Apr 2026 | Sunglass brands | 3.4M | 30.4% | 2 |
| May 2026 | Sunglass brands | 3.4M | 30.4% | 2 |
| Jun 2026 | Sunglass brands | 3.4M | 33.3% | 1 |
| Jul 2026 | Sunglass brands | 3.4M | 33.3% | 1 |
| Aug 2026 | Sunglass brands | 2.7M | 29.2% | 2 |
| Sep 2026 | Sunglass brands | — | — | — |

## How is Ray-Ban measured?

Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ray ban”

## Which sunglass brands compete with Ray-Ban?

- [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-ray-ban
- [Oakley](/demand/global-en/brands/oakley): Head-to-head: /demand/global-en/compare/oakley-vs-ray-ban
- [Prada](/demand/global-en/brands/prada): Head-to-head: /demand/global-en/compare/prada-vs-ray-ban
- [Maui Jim](/demand/global-en/brands/maui-jim): Head-to-head: /demand/global-en/compare/maui-jim-vs-ray-ban

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ray-Ban: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ray-ban

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ray-ban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.