--- title: "Rare Beauty: search popularity worldwide" description: "Rare Beauty is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rare-beauty" publisher: "Brandwave" --- # Rare Beauty: search popularity worldwide Rare Beauty is a makeup and cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rare Beauty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among makeup and cosmetics brands**: 6.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup and cosmetics brands | 5 | 6.9% | 550K | | Tinted moisturizer brands | 2 | 19.6% | 550K | | Bronzer stick brands | 2 | 23.5% | 550K | | Concealer brush brands | 1 | 54.4% | 550K | | Contour stick brands | 1 | 65.1% | 550K | - [Makeup and cosmetics brands](/demand/global-en/categories/makeup-brands) - [Tinted moisturizer brands](/demand/global-en/categories/tinted-moisturizer-brands) - [Bronzer stick brands](/demand/global-en/categories/bronzer-stick-brands) - [Concealer brush brands](/demand/global-en/categories/concealer-brush-brands) - [Contour stick brands](/demand/global-en/categories/contour-stick-brands) ## How has branded search demand for Rare Beauty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rare Beauty worldwide fell from 823K to 550K. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide decreased from 8.2% to 6.9%. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide peaked at 8.5% in July 2026 and was lowest at 6.2% in June 2026. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among tinted moisturizer brands worldwide decreased from 23.7% to 19.6%. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among tinted moisturizer brands worldwide peaked at 28.6% in November 2025 and was lowest at 14.8% in June 2026. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide decreased from 31.3% to 23.5%. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide peaked at 31.3% in October 2025 and was lowest at 23% in June 2026. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer brush brands worldwide decreased from 61.4% to 54.4%. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer brush brands worldwide peaked at 64.1% in November 2025 and was lowest at 52.5% in June 2026. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour stick brands worldwide decreased from 72% to 65.1%. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour stick brands worldwide peaked at 72% in July 2026 and was lowest at 64.2% in May 2026. ## How did search popularity change for makeup and cosmetics brands worldwide in September 2026? - In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 8th among makeup and cosmetics brands worldwide, with 3.8% estimated Share of Search. - In September 2026, Morphe gained estimated Share of Search among makeup and cosmetics brands worldwide, from 4.6% to 5.6%. - In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 10.3% to 8.4%. - In September 2026, Essence rose from 22nd to 21st among makeup and cosmetics brands worldwide. - In September 2026, Maybelline rose from 4th to 3rd among makeup and cosmetics brands worldwide. - In September 2026, NYX Professional Makeup rose from 19th to 18th among makeup and cosmetics brands worldwide. ## How did search popularity change for tinted moisturizer brands worldwide in September 2026? - In September 2026, Rare Beauty gained estimated Share of Search among tinted moisturizer brands worldwide, from 17.6% to 19.6%. - In September 2026, SkinCeuticals gained estimated Share of Search among tinted moisturizer brands worldwide, from 14.4% to 16.1%. - In September 2026, NARS gained estimated Share of Search among tinted moisturizer brands worldwide, from 9.6% to 10.7%. - In September 2026, CeraVe lost estimated Share of Search among tinted moisturizer brands worldwide, from 58.4% to 53.6%. ## How did search popularity change for bronzer stick brands worldwide in September 2026? - Estimated monthly branded searches for Essence worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. ## How did search popularity change for concealer brush brands worldwide in September 2026? - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## How did search popularity change for contour stick brands worldwide in September 2026? - In September 2026, Rare Beauty gained estimated Share of Search among contour stick brands worldwide, from 64.2% to 65.1%. - In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup and cosmetics brands | 823K | 8.2% | 5 | | Nov 2025 | Makeup and cosmetics brands | 1.2M | 7.1% | 4 | | Dec 2025 | Makeup and cosmetics brands | 1M | 8.4% | 5 | | Jan 2026 | Makeup and cosmetics brands | 823K | 8.3% | 5 | | Feb 2026 | Makeup and cosmetics brands | 673K | 8.2% | 5 | | Mar 2026 | Makeup and cosmetics brands | 673K | 7.6% | 5 | | Apr 2026 | Makeup and cosmetics brands | 673K | 8.5% | 5 | | May 2026 | Makeup and cosmetics brands | 550K | 6.5% | 6 | | Jun 2026 | Makeup and cosmetics brands | 450K | 6.2% | 5 | | Jul 2026 | Makeup and cosmetics brands | 673K | 8.5% | 5 | | Aug 2026 | Makeup and cosmetics brands | 550K | 6.9% | 5 | | Sep 2026 | Makeup and cosmetics brands | 550K | 6.9% | 5 | | Oct 2025 | Tinted moisturizer brands | 823K | 23.7% | 2 | | Nov 2025 | Tinted moisturizer brands | 1.2M | 28.6% | 2 | | Dec 2025 | Tinted moisturizer brands | 1M | 26.8% | 2 | | Jan 2026 | Tinted moisturizer brands | 823K | 23.7% | 2 | | Feb 2026 | Tinted moisturizer brands | 673K | 20.7% | 2 | | Mar 2026 | Tinted moisturizer brands | 673K | 19.7% | 2 | | Apr 2026 | Tinted moisturizer brands | 673K | 20.7% | 2 | | May 2026 | Tinted moisturizer brands | 550K | 17.2% | 2 | | Jun 2026 | Tinted moisturizer brands | 450K | 14.8% | 2 | | Jul 2026 | Tinted moisturizer brands | 673K | 20.7% | 2 | | Aug 2026 | Tinted moisturizer brands | 550K | 17.6% | 2 | | Sep 2026 | Tinted moisturizer brands | 550K | 19.6% | 2 | | Oct 2025 | Bronzer stick brands | 823K | 31.3% | 2 | | Nov 2025 | Bronzer stick brands | 1.2M | 24.7% | 2 | | Dec 2025 | Bronzer stick brands | 1M | 24.4% | 2 | | Jan 2026 | Bronzer stick brands | 823K | 31.3% | 2 | | Feb 2026 | Bronzer stick brands | 673K | 31.2% | 2 | | Mar 2026 | Bronzer stick brands | 673K | 27.1% | 2 | | Apr 2026 | Bronzer stick brands | 673K | 30.6% | 2 | | May 2026 | Bronzer stick brands | 550K | 26.7% | 2 | | Jun 2026 | Bronzer stick brands | 450K | 23% | 2 | | Jul 2026 | Bronzer stick brands | 673K | 27.3% | 2 | | Aug 2026 | Bronzer stick brands | 550K | 23.4% | 2 | | Sep 2026 | Bronzer stick brands | 550K | 23.5% | 2 | | Oct 2025 | Concealer brush brands | 823K | 61.4% | 1 | | Nov 2025 | Concealer brush brands | 1.2M | 64.1% | 1 | | Dec 2025 | Concealer brush brands | 1M | 61.1% | 1 | | Jan 2026 | Concealer brush brands | 823K | 61.3% | 1 | | Feb 2026 | Concealer brush brands | 673K | 60.9% | 1 | | Mar 2026 | Concealer brush brands | 673K | 59% | 1 | | Apr 2026 | Concealer brush brands | 673K | 59% | 1 | | May 2026 | Concealer brush brands | 550K | 53.8% | 1 | | Jun 2026 | Concealer brush brands | 450K | 52.5% | 1 | | Jul 2026 | Concealer brush brands | 673K | 60.7% | 1 | | Aug 2026 | Concealer brush brands | 550K | 54.4% | 1 | | Sep 2026 | Concealer brush brands | 550K | 54.4% | 1 | | Oct 2025 | Contour stick brands | 823K | 72% | 1 | | Nov 2025 | Contour stick brands | 1.2M | 69.3% | 1 | | Dec 2025 | Contour stick brands | 1M | 71.9% | 1 | | Jan 2026 | Contour stick brands | 823K | 72% | 1 | | Feb 2026 | Contour stick brands | 673K | 71% | 1 | | Mar 2026 | Contour stick brands | 673K | 64.2% | 1 | | Apr 2026 | Contour stick brands | 673K | 67.8% | 1 | | May 2026 | Contour stick brands | 550K | 64.2% | 1 | | Jun 2026 | Contour stick brands | 450K | 64.2% | 1 | | Jul 2026 | Contour stick brands | 673K | 72% | 1 | | Aug 2026 | Contour stick brands | 550K | 64.2% | 1 | | Sep 2026 | Contour stick brands | 550K | 65.1% | 1 | ## How is Rare Beauty measured? Brandwave collects information about searches that people make online using Rare Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rare beauty” ## Which makeup and cosmetics brands compete with Rare Beauty? - [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury) - [Estée Lauder](/demand/global-en/brands/estee-lauder): Head-to-head: /demand/global-en/compare/estee-lauder-vs-rare-beauty - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-rare-beauty - [Huda Beauty](/demand/global-en/brands/huda-beauty): Head-to-head: /demand/global-en/compare/huda-beauty-vs-rare-beauty - [Fenty Beauty](/demand/global-en/brands/fenty-beauty): Head-to-head: /demand/global-en/compare/fenty-beauty-vs-rare-beauty - [Morphe](/demand/global-en/brands/morphe): Head-to-head: /demand/global-en/compare/morphe-vs-rare-beauty - [L'Oréal Paris](/demand/global-en/brands/loreal-paris) - [NARS](/demand/global-en/brands/nars-cosmetics) - [Bobbi Brown](/demand/global-en/brands/bobbi-brown) - [Makeup by Mario](/demand/global-en/brands/makeup-by-mario) - [Tarte](/demand/global-en/brands/tarte) - [ColourPop](/demand/global-en/brands/colourpop) - [Revlon](/demand/global-en/brands/revlon) - [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics) - [Kylie Cosmetics](/demand/global-en/brands/kylie-cosmetics) - [Too Faced](/demand/global-en/brands/too-faced) - [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup) - [Kosas](/demand/global-en/brands/kosas) - [MAC](/demand/global-en/brands/mac-cosmetics) - [Essence](/demand/global-en/brands/essence-makeup) - [Milk Makeup](/demand/global-en/brands/milk-makeup) - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics) - [CoverGirl](/demand/global-en/brands/covergirl) - [Rimmel](/demand/global-en/brands/rimmel) - [Hourglass](/demand/global-en/brands/hourglass) - [Revolution Beauty](/demand/global-en/brands/revolution-beauty) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rare Beauty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.