--- title: "Rapha: search popularity and Share of Search worldwide" description: "Rapha makes cycling kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rapha" publisher: "Brandwave" --- # Rapha: search popularity and Share of Search worldwide Rapha makes cycling kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rapha - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cycling shorts**: 28.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cycling shorts | 2 | 28.7% | 201K | | Cycling jerseys | 2 | 29.6% | 201K | - [Cycling shorts](/demand/global-en/categories/cycling-shorts) - [Cycling jerseys](/demand/global-en/categories/cycling-jerseys) ## How has branded search demand for Rapha changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Rapha worldwide rose from 165K to 201K. - Across the 11 months ending August 2026, Rapha’s estimated Share of Search among cycling shorts worldwide peaked at 30% in December 2025 and was lowest at 24.1% in March 2026. - Across the 11 months ending August 2026, Rapha’s estimated Share of Search among cycling jerseys worldwide decreased from 30.5% to 29.6%. - Across the 11 months ending August 2026, Rapha’s estimated Share of Search among cycling jerseys worldwide peaked at 31.5% in December 2025 and was lowest at 25.2% in March 2026. ## How did search popularity change for cycling shorts worldwide in August 2026? - In August 2026, Castelli gained estimated Share of Search among cycling shorts worldwide, from 20.1% to 23.6%. - In August 2026, Assos lost estimated Share of Search among cycling shorts worldwide, from 36.7% to 35.1%. - In August 2026, Rapha lost estimated Share of Search among cycling shorts worldwide, from 30% to 28.7%. - Gore Wear’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 4.9% to 3.2% in August 2026. - Endura’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026. - Pearl Izumi’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026. ## How did search popularity change for cycling jerseys worldwide in August 2026? - In August 2026, Castelli gained estimated Share of Search among cycling jerseys worldwide, from 20.6% to 24.3%. - In August 2026, Assos lost estimated Share of Search among cycling jerseys worldwide, from 37.5% to 36.2%. - In August 2026, Rapha lost estimated Share of Search among cycling jerseys worldwide, from 30.7% to 29.6%. - In August 2026, Santini lost estimated Share of Search among cycling jerseys worldwide, from 2.8% to 1.8%. - Gore Wear’s estimated Share of Search among cycling jerseys worldwide has lost ground for 3 months in a row, from 5.1% to 3.3% in August 2026. - Pearl Izumi’s estimated Share of Search among cycling jerseys worldwide has lost ground for 3 months in a row, from 6.2% to 4.9% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cycling shorts | 165K | 28.8% | 2 | | Nov 2025 | Cycling shorts | 201K | 27% | 2 | | Dec 2025 | Cycling shorts | 165K | 30% | 2 | | Jan 2026 | Cycling shorts | 165K | 26.5% | 2 | | Feb 2026 | Cycling shorts | 135K | 24.3% | 3 | | Mar 2026 | Cycling shorts | 165K | 24.1% | 2 | | Apr 2026 | Cycling shorts | 165K | 25.2% | 3 | | May 2026 | Cycling shorts | 201K | 29.5% | 2 | | Jun 2026 | Cycling shorts | 165K | 28% | 2 | | Jul 2026 | Cycling shorts | 201K | 30% | 2 | | Aug 2026 | Cycling shorts | 201K | 28.7% | 2 | | Sep 2026 | Cycling shorts | — | — | — | | Oct 2025 | Cycling jerseys | 165K | 30.5% | 2 | | Nov 2025 | Cycling jerseys | 201K | 28.2% | 2 | | Dec 2025 | Cycling jerseys | 165K | 31.5% | 2 | | Jan 2026 | Cycling jerseys | 165K | 28% | 2 | | Feb 2026 | Cycling jerseys | 135K | 25.5% | 3 | | Mar 2026 | Cycling jerseys | 165K | 25.2% | 2 | | Apr 2026 | Cycling jerseys | 165K | 26.5% | 3 | | May 2026 | Cycling jerseys | 201K | 30.8% | 2 | | Jun 2026 | Cycling jerseys | 165K | 29.1% | 2 | | Jul 2026 | Cycling jerseys | 201K | 30.7% | 2 | | Aug 2026 | Cycling jerseys | 201K | 29.6% | 2 | | Sep 2026 | Cycling jerseys | — | — | — | ## How is Rapha measured? Brandwave collects information about searches that people make online using Rapha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rapha” ## Which cycling shorts compete with Rapha? - [Assos](/demand/global-en/brands/assos): Head-to-head: /demand/global-en/compare/assos-vs-rapha - [Castelli](/demand/global-en/brands/castelli): Head-to-head: /demand/global-en/compare/castelli-vs-rapha - [Endura](/demand/global-en/brands/endura): Head-to-head: /demand/global-en/compare/endura-vs-rapha - [Pearl Izumi](/demand/global-en/brands/pearl-izumi): Head-to-head: /demand/global-en/compare/pearl-izumi-vs-rapha - [Gore Wear](/demand/global-en/brands/gore-wear): Head-to-head: /demand/global-en/compare/gore-wear-vs-rapha ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rapha: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rapha This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rapha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.