--- title: "Rapala: search popularity and Share of Search worldwide" description: "Rapala makes fishing lures and tackle. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rapala" publisher: "Brandwave" --- # Rapala: search popularity and Share of Search worldwide Rapala makes fishing lures and tackle. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rapala - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tackle box brands**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tackle box brands | 4 | 8.3% | 74K | | Fishing lures | 1 | 71.2% | 74K | - [Tackle box brands](/demand/global-en/categories/tackle-box-brands) - [Fishing lures](/demand/global-en/categories/fishing-lures) ## How has branded search demand for Rapala changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Rapala worldwide rose from 60.5K to 74K. - Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide increased from 6.8% to 8.3%. - Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide peaked at 8.8% in July 2026 and was lowest at 6.2% in April 2026. - Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide increased from 70.2% to 71.2%. - Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide peaked at 74% in November 2025 and was lowest at 59.3% in March 2026. ## How did search popularity change for tackle box brands worldwide in August 2026? - In August 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 29.1% to 33.6%. - In August 2026, Shimano lost estimated Share of Search among tackle box brands worldwide, from 43.5% to 41.1%. - In August 2026, Daiwa lost estimated Share of Search among tackle box brands worldwide, from 16% to 15.1%. - In August 2026, Flambeau lost estimated Share of Search among tackle box brands worldwide, from 2.6% to 2%. - Estimated monthly branded searches for Rapala worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. ## How did search popularity change for fishing lures worldwide in August 2026? - In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%. - In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%. - In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%. - In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tackle box brands | 60.5K | 6.8% | 4 | | Nov 2025 | Tackle box brands | 60.5K | 7.3% | 4 | | Dec 2025 | Tackle box brands | 60.5K | 7.9% | 4 | | Jan 2026 | Tackle box brands | 49.5K | 6.5% | 4 | | Feb 2026 | Tackle box brands | 49.5K | 6.6% | 4 | | Mar 2026 | Tackle box brands | 60.5K | 6.8% | 4 | | Apr 2026 | Tackle box brands | 60.5K | 6.2% | 4 | | May 2026 | Tackle box brands | 74K | 7.3% | 4 | | Jun 2026 | Tackle box brands | 74K | 8.3% | 4 | | Jul 2026 | Tackle box brands | 74K | 8.8% | 4 | | Aug 2026 | Tackle box brands | 74K | 8.3% | 4 | | Sep 2026 | Tackle box brands | — | — | — | | Oct 2025 | Fishing lures | 60.5K | 70.2% | 1 | | Nov 2025 | Fishing lures | 60.5K | 74% | 1 | | Dec 2025 | Fishing lures | 60.5K | 73.7% | 1 | | Jan 2026 | Fishing lures | 49.5K | 67.6% | 1 | | Feb 2026 | Fishing lures | 49.5K | 67% | 1 | | Mar 2026 | Fishing lures | 60.5K | 59.3% | 1 | | Apr 2026 | Fishing lures | 60.5K | 63.8% | 1 | | May 2026 | Fishing lures | 74K | 64.7% | 1 | | Jun 2026 | Fishing lures | 74K | 64.3% | 1 | | Jul 2026 | Fishing lures | 74K | 69.7% | 1 | | Aug 2026 | Fishing lures | 74K | 71.2% | 1 | | Sep 2026 | Fishing lures | — | — | — | ## How is Rapala measured? Brandwave collects information about searches that people make online using Rapala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rapala” ## Which tackle box brands compete with Rapala? - [Shimano](/demand/global-en/brands/shimano): Head-to-head: /demand/global-en/compare/rapala-vs-shimano - [Plano](/demand/global-en/brands/plano): Head-to-head: /demand/global-en/compare/plano-vs-rapala - [Daiwa](/demand/global-en/brands/daiwa): Head-to-head: /demand/global-en/compare/daiwa-vs-rapala - [Flambeau](/demand/global-en/brands/flambeau): Head-to-head: /demand/global-en/compare/flambeau-vs-rapala - [Bass Pro](/demand/global-en/brands/bass-pro) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rapala: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rapala This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rapala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.