--- title: "Rancher: search popularity and Share of Search worldwide" description: "Rancher is a Kubernetes management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/rancher" publisher: "Brandwave" --- # Rancher: search popularity and Share of Search worldwide Rancher is a Kubernetes management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rancher - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among containerisation platforms**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Containerisation platforms | 4 | 6.2% | 49.5K | | Container platforms | 4 | 9.8% | 49.5K | | Kubernetes management platforms | 3 | 27.9% | 49.5K | | Kubernetes platforms | 2 | 45.9% | 49.5K | - [Containerisation platforms](/demand/global-en/categories/containerisation-platforms) - [Container platforms](/demand/global-en/categories/container-platforms) - [Kubernetes management platforms](/demand/global-en/categories/kubernetes-management-platforms) - [Kubernetes platforms](/demand/global-en/categories/kubernetes-platforms) ## How has branded search demand for Rancher changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Rancher worldwide fell from 60.5K to 49.5K. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide increased from 5% to 6.2%. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide peaked at 6.2% in July 2026 and was lowest at 4.6% in November 2025. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among container platforms worldwide peaked at 9.8% in August 2026 and was lowest at 2.4% in February 2026. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes management platforms worldwide increased from 26.1% to 27.9%. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes management platforms worldwide peaked at 27.9% in August 2026 and was lowest at 22.6% in November 2025. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide increased from 40.4% to 45.9%. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide peaked at 46.2% in December 2025 and was lowest at 35% in February 2026. ## How did search popularity change for containerisation platforms worldwide in August 2026? - Estimated monthly branded searches for Docker Hub worldwide fell 45.3% over 11 measured months, from 673K to 368K in August 2026. - Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Kubernetes worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for container platforms worldwide in August 2026? - In August 2026, Kubernetes gained estimated Share of Search among container platforms worldwide, from 57.9% to 59.7%. - In August 2026, OpenShift lost estimated Share of Search among container platforms worldwide, from 11.6% to 9.8%. - In August 2026, Docker lost estimated Share of Search among container platforms worldwide, from 5.2% to 4.4%. - Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for kubernetes management platforms worldwide in August 2026? - In August 2026, Portainer gained estimated Share of Search among kubernetes management platforms worldwide, from 39.3% to 41.7%. - In August 2026, Rancher gained estimated Share of Search among kubernetes management platforms worldwide, from 26.3% to 27.9%. - In August 2026, OpenShift lost estimated Share of Search among kubernetes management platforms worldwide, from 32.1% to 27.9%. - Estimated monthly branded searches for Lens worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. ## How did search popularity change for kubernetes platforms worldwide in August 2026? - In August 2026, Rancher gained estimated Share of Search among kubernetes platforms worldwide, from 40.8% to 45.9%. - In August 2026, OpenShift lost estimated Share of Search among kubernetes platforms worldwide, from 49.8% to 45.9%. - In August 2026, Google Kubernetes Engine lost estimated Share of Search among kubernetes platforms worldwide, from 3.6% to 1.8%. - In August 2026, Azure Kubernetes Service rose from 5th to 4th among kubernetes platforms worldwide. - Estimated monthly branded searches for Tanzu worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026. - Estimated monthly branded searches for Amazon EKS worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Containerisation platforms | 60.5K | 5% | 4 | | Nov 2025 | Containerisation platforms | 49.5K | 4.6% | 4 | | Dec 2025 | Containerisation platforms | 60.5K | 6.1% | 4 | | Jan 2026 | Containerisation platforms | 60.5K | 5.6% | 4 | | Feb 2026 | Containerisation platforms | 49.5K | 4.7% | 4 | | Mar 2026 | Containerisation platforms | 60.5K | 5.6% | 4 | | Apr 2026 | Containerisation platforms | 49.5K | 5.5% | 4 | | May 2026 | Containerisation platforms | 49.5K | 5.2% | 4 | | Jun 2026 | Containerisation platforms | 49.5K | 5.2% | 4 | | Jul 2026 | Containerisation platforms | 49.5K | 6.2% | 4 | | Aug 2026 | Containerisation platforms | 49.5K | 6.2% | 4 | | Sep 2026 | Containerisation platforms | — | — | — | | Oct 2025 | Container platforms | 60.5K | 9.6% | 4 | | Nov 2025 | Container platforms | 49.5K | 8% | 4 | | Dec 2025 | Container platforms | 60.5K | 9.4% | 5 | | Jan 2026 | Container platforms | 60.5K | 9.8% | 4 | | Feb 2026 | Container platforms | 49.5K | 2.4% | 5 | | Mar 2026 | Container platforms | 60.5K | 3.3% | 5 | | Apr 2026 | Container platforms | 49.5K | 9.2% | 4 | | May 2026 | Container platforms | 49.5K | 8.4% | 4 | | Jun 2026 | Container platforms | 49.5K | 8.4% | 4 | | Jul 2026 | Container platforms | 49.5K | 9.5% | 4 | | Aug 2026 | Container platforms | 49.5K | 9.8% | 4 | | Sep 2026 | Container platforms | — | — | — | | Oct 2025 | Kubernetes management platforms | 60.5K | 26.1% | 3 | | Nov 2025 | Kubernetes management platforms | 49.5K | 22.6% | 3 | | Dec 2025 | Kubernetes management platforms | 60.5K | 27.9% | 3 | | Jan 2026 | Kubernetes management platforms | 60.5K | 27.9% | 3 | | Feb 2026 | Kubernetes management platforms | 49.5K | 23.9% | 3 | | Mar 2026 | Kubernetes management platforms | 60.5K | 26.1% | 3 | | Apr 2026 | Kubernetes management platforms | 49.5K | 24% | 3 | | May 2026 | Kubernetes management platforms | 49.5K | 26.1% | 3 | | Jun 2026 | Kubernetes management platforms | 49.5K | 26.3% | 3 | | Jul 2026 | Kubernetes management platforms | 49.5K | 26.3% | 3 | | Aug 2026 | Kubernetes management platforms | 49.5K | 27.9% | 3 | | Sep 2026 | Kubernetes management platforms | — | — | — | | Oct 2025 | Kubernetes platforms | 60.5K | 40.4% | 2 | | Nov 2025 | Kubernetes platforms | 49.5K | 36.3% | 2 | | Dec 2025 | Kubernetes platforms | 60.5K | 46.2% | 2 | | Jan 2026 | Kubernetes platforms | 60.5K | 45.4% | 2 | | Feb 2026 | Kubernetes platforms | 49.5K | 35% | 2 | | Mar 2026 | Kubernetes platforms | 60.5K | 40.9% | 2 | | Apr 2026 | Kubernetes platforms | 49.5K | 40.8% | 2 | | May 2026 | Kubernetes platforms | 49.5K | 40.8% | 2 | | Jun 2026 | Kubernetes platforms | 49.5K | 40.6% | 2 | | Jul 2026 | Kubernetes platforms | 49.5K | 40.8% | 2 | | Aug 2026 | Kubernetes platforms | 49.5K | 45.9% | 2 | | Sep 2026 | Kubernetes platforms | — | — | — | ## How is Rancher measured? Brandwave collects information about searches that people make online using Rancher’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rancher” ## Which containerisation platforms compete with Rancher? - [Docker Hub](/demand/global-en/brands/docker-hub): Head-to-head: /demand/global-en/compare/docker-hub-vs-rancher - [Kubernetes](/demand/global-en/brands/kubernetes): Head-to-head: /demand/global-en/compare/kubernetes-vs-rancher - [Podman](/demand/global-en/brands/podman): Head-to-head: /demand/global-en/compare/podman-vs-rancher - [containerd](/demand/global-en/brands/containerd): Head-to-head: /demand/global-en/compare/containerd-vs-rancher ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rancher: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rancher This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rancher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.