---
title: "Rakuten Advertising: search popularity and Share of Search worldwide"
description: "Rakuten Advertising is an affiliate network that helps marketing teams connect advertisers with publishers and creator partners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/rakuten-advertising"
publisher: "Brandwave"
---

# Rakuten Advertising: search popularity and Share of Search worldwide

Rakuten Advertising is an affiliate network that helps marketing teams connect advertisers with publishers and creator partners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rakuten Advertising
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among affiliate networks**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Affiliate networks | 4 | 5.7% | 8.5K |

- [Affiliate networks](/demand/global-en/categories/affiliate-networks)

## How has branded search demand for Rakuten Advertising changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten Advertising worldwide fell from 15.7K to 8.5K.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide decreased from 8.6% to 5.7%.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide peaked at 11.8% in November 2025 and was lowest at 5.6% in July 2026.
- Across the 11 months ending August 2026, Rakuten Advertising fell from 3rd to 4th among affiliate networks worldwide.

## How did search popularity change for affiliate networks worldwide in August 2026?

- In August 2026, Awin gained estimated Share of Search among affiliate networks worldwide, from 65.2% to 66.3%.
- In August 2026, Partnerize lost estimated Share of Search among affiliate networks worldwide, from 5.7% to 4.7%.
- impact.com’s estimated Share of Search among affiliate networks worldwide has lost ground for 3 months in a row, from 8% to 6.8% in August 2026.
- In August 2026, Rakuten Advertising rose from 5th to 4th among affiliate networks worldwide.
- Estimated monthly branded searches for CJ Affiliate worldwide fell 18.6% over 11 measured months, from 30.4K to 24.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Affiliate networks | 15.7K | 8.6% | 3 |
| Nov 2025 | Affiliate networks | 19.2K | 11.8% | 3 |
| Dec 2025 | Affiliate networks | 15.3K | 11.2% | 3 |
| Jan 2026 | Affiliate networks | 12.6K | 8% | 3 |
| Feb 2026 | Affiliate networks | 15.3K | 10% | 3 |
| Mar 2026 | Affiliate networks | 10.4K | 5.8% | 3 |
| Apr 2026 | Affiliate networks | 13.1K | 8.4% | 3 |
| May 2026 | Affiliate networks | 8.9K | 6.7% | 5 |
| Jun 2026 | Affiliate networks | 8.6K | 6.8% | 4 |
| Jul 2026 | Affiliate networks | 8.5K | 5.6% | 5 |
| Aug 2026 | Affiliate networks | 8.5K | 5.7% | 4 |
| Sep 2026 | Affiliate networks | — | — | — |

## How is Rakuten Advertising measured?

Brandwave collects information about searches that people make online using Rakuten Advertising’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rakuten advertising”
- “rakuten advertising affiliate marketing”
- “rakuten advertising affiliate network”
- “rakuten advertising affiliate program”

## Which affiliate networks compete with Rakuten Advertising?

- [Awin](/demand/global-en/brands/awin): Head-to-head: /demand/global-en/compare/awin-vs-rakuten-advertising
- [CJ Affiliate](/demand/global-en/brands/cj-affiliate): Head-to-head: /demand/global-en/compare/cj-affiliate-vs-rakuten-advertising
- [impact.com](/demand/global-en/brands/impact-com): Head-to-head: /demand/global-en/compare/impact-com-vs-rakuten-advertising
- [Partnerize](/demand/global-en/brands/partnerize): Head-to-head: /demand/global-en/compare/partnerize-vs-rakuten-advertising

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rakuten Advertising: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/rakuten-advertising

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/rakuten-advertising. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.