---
title: "Raid: search popularity and Share of Search worldwide"
description: "Raid makes insect sprays sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/raid"
publisher: "Brandwave"
---

# Raid: search popularity and Share of Search worldwide

Raid makes insect sprays sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Raid
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pest control brands**: 3.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pest control brands | 4 | 3.2% | 6.6K |

- [Pest control brands](/demand/global-en/categories/pest-control-brands)

## How has branded search demand for Raid changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Raid worldwide rose from 1.9K to 6.6K.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide increased from 0.89% to 3.2%.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among pest control brands worldwide peaked at 4.4% in April 2026 and was lowest at 0.73% in November 2025.

## How did search popularity change for pest control brands worldwide in August 2026?

- In August 2026, Rentokil gained estimated Share of Search among pest control brands worldwide, from 61.8% to 64.5%.
- In August 2026, Naprogesic gained estimated Share of Search among pest control brands worldwide, from 12.4% to 12.9%.
- In August 2026, Yates lost estimated Share of Search among pest control brands worldwide, from 22.7% to 19.3%.
- Estimated monthly branded searches for Raid worldwide rose 247.4% over 11 measured months, from 1.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Combat worldwide rose 50% over 11 measured months, from 140 to 210 in August 2026.
- Estimated monthly branded searches for Ortho worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pest control brands | 1.9K | 0.89% | 4 |
| Nov 2025 | Pest control brands | 1.3K | 0.73% | 4 |
| Dec 2025 | Pest control brands | 1.6K | 0.93% | 4 |
| Jan 2026 | Pest control brands | 1.6K | 0.89% | 4 |
| Feb 2026 | Pest control brands | 1.6K | 0.93% | 4 |
| Mar 2026 | Pest control brands | 5.4K | 3.1% | 4 |
| Apr 2026 | Pest control brands | 8.1K | 4.4% | 4 |
| May 2026 | Pest control brands | 5.4K | 2.9% | 4 |
| Jun 2026 | Pest control brands | 5.4K | 2.7% | 4 |
| Jul 2026 | Pest control brands | 6.6K | 3% | 4 |
| Aug 2026 | Pest control brands | 6.6K | 3.2% | 4 |
| Sep 2026 | Pest control brands | — | — | — |

## How is Raid measured?

Brandwave collects information about searches that people make online using Raid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “raid ant”

## Which pest control brands compete with Raid?

- [Rentokil](/demand/global-en/brands/rentokil): Head-to-head: /demand/global-en/compare/raid-vs-rentokil
- [Yates](/demand/global-en/brands/yates): Head-to-head: /demand/global-en/compare/raid-vs-yates
- [Naprogesic](/demand/global-en/brands/naprogesic): Head-to-head: /demand/global-en/compare/naprogesic-vs-raid
- [Combat](/demand/global-en/brands/combat): Head-to-head: /demand/global-en/compare/combat-vs-raid
- [Ortho](/demand/global-en/brands/ortho): Head-to-head: /demand/global-en/compare/ortho-vs-raid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Raid: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/raid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/raid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.